More learning to be technologically adept

Recently I was asked to deliver a talk on Potter Park Zoo here in Lansing where I volunteer. The event was a Kiwanis breakfast meeting. They wanted to know about the history of the zoo, which will celebrate its 100th birthday in 2015. 

Since I now know how to attach my iPad to a TV or a projector, I was confident I could add some graphics to the show. According to my source, there was a television available. First, I downloaded all my zoo pictures worth viewing onto the iPad images file making them available for the tablet.

As I mentioned Keynote is Apple's Power Point. The first step was to start a new presentation and then load the pictures on Keynote, one at a time and in the order  in which they are to appear. Once they are loaded, they need to be formatted to be a self-playing show.

I hate to read directions but I did and learned to do the following to create the slideshow: 

Wrench screen

1. Begin with a tap on the little wrench at the top of the page 
2. A screen will open; tap on 'advanced' and you will see a new screen like so:

If you want the show self playing, looping over and over, tap "On" for loop presentation; tap self-playing and pick the number of seconds for each slide. 

3. Next tap each picture in your presentation to reveal a little box that you tap to select how you want the pictures to move one to the next. I picked "dissolve" since it seemed easiest to me. 

4. Once all the little pictures were done, I clicked on the triangle in the top figure and the pictures came up one after the other.

My next problem was "How do I stop this?" I tapped all over the screen but could not figure it out so I turned off the iPad, which is my solution for most technological problems. I turn whatever it is off and let it rest a minute while I find more coffee and then click it on to get to the help menu. Well, a little research revealed that to end the presentation, you "pinch" the screen, the little menu appears and it will stop. 

Now I knew how to turn it on and off, the pictures were ready and my plan was to run the pictures during the eating part of the meeting and shut down to use the iPad for my speech. A reasonable and excellent plan that, to my amazement, worked. At least up to a point.  

My outline for the speech was in Dropbox, ready to help me remember all the points I wanted to make. Dropbox is a cloud based item. The concept of items in the cloud is new to me. I sort of think of them floating above my iPad ready to appear at a moment's notice. And that is true if you have WiFi or some other access to the Internet. If you don't, you're out of luck. 

I was out of luck. No WiFi at the Kiwanis and my almost two year old phone had not been set up to find WiFi and somehow magically send it to the iPad. And, even if it could, I didn't know at that moment how to do it. Fortunately, I have given the speech before so all was not lost, but it made me realize that I needed to save my outline on my iPad as well as Dropbox and learn to use my phone as a "hot spot." 

I will do better next time.

Writing for the screen

The "biggest change to law practice in our lifetime has been the switch from paper to screens,"said Robert Dubose, attorney from Texas, speaking at a conference of lawyers and judges.

If your audience is reading on screens, such as you are doing right now, the writer, he argued, needs to be aware of how people read on their e-reader, iPad or Smartphone. Quoting from Jakob Nielsen's research, he said one,  people don't read, they scan; and, two, they scan in an F shape pattern. Readers start in the upper left corner, take two horizontal swipes across the page, then swipe vertically down the left. Three, readers look most above the fold or at the top of the page.

How does that affect your webpage design?

• Put the most important content first--no need for a fancy intro.
• Don't center text and keep headers flush to the left margin
• Make webpage text easy to scan by using bold headers and bullet lists 

Credibility is important to web visitors. They will ignore a page that looks like an ad or uses market hype. They are busy people who want the straight facts.

Dubose recommended lawyers design legal documents to look like a web page using the same principles:

• Short text
• Focus on Headings
• Bookmarks over to the side, and include
• Summaries, which are critical.  

The goal for the lawyer writing a brief that is read on a screen is to make it "as easy to get information from our brief as possible." And readers want that information fast.

That is the same goal for the lawyer writing a blog post for clients. You need to make it easy for your client to get your message as quickly and as easily as possible.

For more information on eye tracking: www.nngroup.com/topic/eyetracking/

Getting started with LinkedIn

Recently I, along with 1999 other folks attended the ABA Tech show in Chicago. I went for Thursday only, the day devoted to social media along with several other tracks. There were four sessions covering a range of topics such as Leveraging LinkedIn and Finagling Facebook, Maximizing your investment in social media and social media as an information-gathering tool. After a day of listening, I learned that, as of that day, the most popular social media outlets for lawyers were LinkedIn, Facebook and Twitter. 

                                                      

I decided to start my social media efforts with LinkedIn so I bought Allison Shields and Dennis Kennedy’s “LinkedIn in One Hour for Lawyers.” There were a number of books available, however I liked the One Hour promise and the cost, which for the ABA, was cheap at slightly less than $30.00, a special rate for the conference.

Once home, I opened the book, set myself up to spend an hour on my computer the end of which I planned to be on page 120, the final page. Of course, that was not so. At the end of three hours I was on page 24, having upgraded my profile and was about to move on to learn about connections. I hope to complete the book with its excellent suggestions within a month.

Why does it take so long?

First, there is the issue of language. If we recall our early days in law school when we weren’t sure what a plaintiff or defendant was and had nary a clue as to the meaning of such terms as per se, pro se, or res judicata, then it is easy to understand why there is a steep learning curve. LinkedIn also has a language that must be learned.

Second, there is a lot of writing to be done. While some facts such as education, current employment and interests can be done in a short amount of time, assuming you can remember it all, it is not so easy to give a summary of your professional experience, goals, and specialties in about 330 words. At this point this piece is a bit more than 330 words so you can see that brevity is vital and knowing what to include could be difficult.

The entire process takes a lot of thought. For example, your professional headline, a one-line description that accompanies your name, requires pondering. A simple line such as partner or associate attorney is not enough. There is room for 120 characters and the authors recommend using them all. They suggest you describe your practice area, your services or your type of clients, information deemed to be helpful to someone outside your field.

Then there is the photo. They recommend a professional photo for LinkedIn. A photo with your spouse, kids, dog, or standing regally on the courthouse steps will not do. That means finding a photographer, getting the time to have the picture taken, paying for it, uploading onto your computer and then onto LinkedIn.

Even though I believe the title of the book was written ‘tongue in cheek’ and one hour is clearly not enough time to achieve all that can be accomplished with LinkedIn, I still recommend it.

It is easy to follow and, so far, at least, has been most helpful. I think my profile looks better. And I found a quasi-professional photo without the dog to upload. You can see for yourself at:
Roberta M.Gubbins | LinkedIn  

Now I will move on to the chapters on getting started with connections, participating on LinkedIn using updates and groups, and finally learn how to monitor my network and optimize my settings.

Then, I guess if I am lucky, LinkedIn will not have been replaced and I can move on to Facebook.

Thoughts on ethics of blogging for lawyers

Lawyers are bound by a code of ethics. Each state has it's own code and lawyers are advised to check the rules applicable to them when taking up the task of writing for social media. Many states have adopted the ABA Model Rules of Professional Conduct, in particular Rule 1.6, which requires that a lawyer not reveal "information relating to representation."

What is "information relating to representation?" The answer could be broad enough to include information readily available to the public such as events that happen in the court. Clearly, matters discussed in an open forum are not secrets, however, revealing those matters on the broader stage of social media could be a source of embarrassment for your clients.

Lawyering, like social media, is a relationship business and, in my opinion, embarrassing your clients doesn't establish a good relationship and is simply not good business. The purpose of using social media is to keep your name before your clients as someone they respect and trust. Trust is the important word here--trust can be lost more quickly than it is gained--a practical as well as an ethical consideration when writing your blog.

There a number of items to write about in your blog that will not raise the ethics discussion. Discuss the latest legislation in your area of law, give the results of cases that could change how folks look at a problem, comment on news items of recent interest or talk about the latest movie you saw or book you read. None of these blogs mention clients, their names or their problems, they simply give information or entertain. And they keep your name before your clients and future clients, which is probably the best you can expect of your marketing efforts.    

The Presentation or how I learned to technologically adept

I have been asked to give a presentation on marketing for Bankruptcy Section of the Ingham County Bar Association in mid-Michigan. I discovered this with an announcement from the chair that I was the speaker for the next meeting. I recalled that I had mentioned my willingness some time ago, however, now was the time to prepare.

Because I have a background in education as well as law, I believe that if you can hit your audience with graphics and words, they might recall a bit of what you said. This belief led to the research necessary to use my iPad as a source of the graphic display.

The first considerations are the questions of technology. I had attended a seminar put on by the state bar on the use of the iPad for the lawyer, so I pulled out those notes. I learned:

The program that iPad uses for a presentation is Keynote, a simple free download app from iTunes app store.

VGA and HDMI adapters for iPad

In order for the TV or projector to be able to communicate with the iPad, an adapter is needed. Off to Best Buy for the adapter, which connects the iPad to the cable that connects to the projector. There are two possibilities—an HDMI connection or the old VGA. I have no idea what those initials mean so I will use a picture.

I also bought two cables, one with VGA at both ends and one with HDMI at both ends, in case the projector or TV I planned to use was cable less, a condition that can happen often. One hundred dollars later, I left the store.

Next I called the IT people at the State Bar of Michigan where I will be giving my presentation and arranged to meet them with all my cables. To my surprise, it all worked. I had the right cables and I learned how to connect the iPad. I can only hope it will work on the day of the presentation. 

The topic of the presentation is Writing for Your Client. My co-presenter will talk about all the different social network resources available for lawyers to use for marketing. I will talk about the reader, what they read, how to help them by changing legalese into plain English and where to find stuff to write about.

I want to use the Keynote presentation to enhance my words. I can't stand to sit there while someone reads their presentation to me. I can read and I soon tune out. I don’t want my audience to tune out. I searched and found illustrations, pictures, charts, and video to help illustrate what I was talking about.

All this meant I had to write the outline for the speech and then use the Keynote program, which I also had to learn, to illustrate and add to the speech. I hope, that by following these rules all will be well:

• Don’t bore the audience.
• Don’t let the illustrations get in the way.
• Encourage audience participation, answer questions,
• And have a good time.

I plan to have a good time. Let us hope my audience does too. Maybe I should bring snacks.

Click here to get to host blog.  

  

The possibilities of the business card

Calling cards, once an integral part of the courting ritual of the 17^th and 18^th centuries, became vital to the promotion of the businesses of the industrial revolution. The “trade card,” which was handed out freely, included the name of the business, services provided and a map to the shop location. Remember, in those early years, all communication was local. Word of mouth was the norm.

There was no Internet. No Twitter, Tumblr, Facebook, Pinterest, LinkedIn, web pages, blogs, electronic newsletters or special group discussions demanding your time and offering to spread the word of your law practice. It is true that an interesting and informative blog or newsletter distributed to your clients keeps them informed and keeps your name in their minds; sort of a modern ‘word of mouth,’which can bring in business.

One can ask, is there a place for the common business card in this modern electronic world?

Yes.

They can be a goldmine of information.

The business card can be:

• The start of a relationship that can bring you new clients
•  An addition to your network of referral sources, or
•  A person you can introduce to another contact creating a mutually beneficial joint business venture; with you as their lawyer, of course.

How do you make this come about?

1.    When you receive a card and before you shove it in your pocket, look at it. If it is unique in some way, comment on it. Be sure there is contact information. And, most important, on the back of the card, write the date, where you are and what you talked about. The person will be flattered you are so thorough and you won’t forget.

2.    When you get back to the office, do not throw the cards in a drawer, put the information in your favorite contacts list, particularly what you discussed.

3.    As you gain more information about the person, such as family relationships, interests, job changes and any particular problem they may have, record that information. You now have a basis for a business relationship.

4.    Now use your LinkedIn account to invite this person to be in your network. More connections equal more contacts equals more business.

As it was in the 17^thcentury, it is now—who you know is more important than what you know. And it can start with that little goldmine of information, the business card.

What to do if...you think it's time to stop?

 

What To Do If....

           

You find yourself agreeing with a John Grisham character that it is time to leave the practice of law. It is over. No more. No more ringing phones, no more needy clients, no more money dances by the mailbox, no more concerns. Off to [insert the dream destination of your choice].

Before closing the office door, some wrapping up must be done. First, call the State Bar (to which you have been paying money lo these many years) for advice on what to do with all those files. Follow their directions.

Off to--destination unknown

 Second, arrange for the garage sale. Run an ad in Res Ipsa Loquitur or your local paper announcing the date, time and place. Walk through your office placing a little price sticker on each item, and taking a stab at an appropriate price for it. On sale day, wear casual clothes; assemble your cash box, a favorite chair and a cooler filled with the beverage of your choice. Place yourself comfortably by the door to the office, greet those entering, take the money of those leaving and enjoy the day.

Next, write the obituary. Here is a suggested obit:

Deceased. Beloved practice of J. Attorney. Age: many years. Closed this day following many battles for the rights of others. It is survived by numerous satisfied and one, maybe two, not-so-satisfied clients. A memorial service will be held at the home of J. Attorney on February 26, 2013. Please bring a “passing” dish.

Finally, plan for the memorial service. The memorial service declares that a death has occurred. It commemorates the life that has been lived. It offers friends, family and clients the opportunity to pay tribute to the deceased practice. So, a little planning is necessary.

What to do with the remains. What are the remains? The bar card is the one tangible piece of evidence of our existence as attorneys. Select a coffin for the bar card. A shoe box will do nicely. Line it with satin or the fabric of your choice. Place the card on a little satin pillow. Some cultures adorn the “body” with amulets for future use. You might consider placing a yellow legal pad and a pen in the box to assist the card in its next life.

It is probably not necessary to decorate the outside of the box. A simple label: “Here lies the bar card of J. Attorney. RIP” could be affixed with tape. Place the coffin in the front parlor or other prominent place in your home for viewing. A few pictures of you in action might be appropriate.

Cremation or burial? Cremation is viewed by some as liberating the spirit of the deceased. Certainly your spirit will be liberated with the demise of the card. In winter, cremation might be the best solution. The ground is hard, it is cold and no one wants to go outside. If you have a fireplace, use it for the cremation. If not, a barbecue grill could be called into service. This would force folks to go outside, but only briefly. The ashes? Scatter them about the yard or preserve them in an urn to be displayed in a place of honor.

The service prior to the cremation also needs to be planned. It is possible to call an acting school to hire mourners who will wail and grieve. Not to your liking?

A more conservative approach would be to ask people to say a few words about the practice of law. Examples: “The Law: It has honoured us, may we honour it.” (Webster) Or “Wrest once the law to your authority: To do a great right, do a little wrong.” (Shakespeare) On Lawyers: “It is not, what a lawyer tells me I may do; but what humanity, reason, and justice, tell me I ought to do.” (E. Burke)

Or, the line we all know so well: “The first thing we do, let’s kill all the lawyers.” (Shakespeare)

Following the lengthy eulogies, the assigned pallbearers can carry the “coffin” to the fireplace for disposal. Carefully placing the coffin on its funeral pyre you light the fire. A toast might be in order (see above for suggested words). A ceremonial tossing of the paper cups into the fireplace would be appropriate. Once the remains are reduced to ashes, they can be scattered to the four winds in your back yard.

Available at all E-readers

 Ring. Ring. “Attorney J? This is Mrs. Gotbucks. I was referred to you by a former satisfied and happy client. My problem is....”

You are off and running. Back to the law. All other plans are canceled. For as Oliver Wendell Holmes said, “The life of the law has not been logic; it has been experience.” When all is said and done, we do enjoy the experience.

Read more light-hearted essays capturing the essence of lawyers and lawyering in "Why Do We Do That? Commentary on lawyers and the law."