tag:blogger.com,1999:blog-64252280507494358362023-11-16T02:45:02.132-05:00Roberta M. Gubbins, Esq. I Write Content . You Practice Law
Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.comBlogger89125tag:blogger.com,1999:blog-6425228050749435836.post-47557193264767578682018-09-18T13:35:00.001-04:002018-09-19T10:56:52.777-04:00Non-traditional Lawyers Also Need a Web Presence<!--[if gte mso 9]><xml>
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<!--StartFragment-->
<div class="MsoNormal">
<span style="font-size: 12pt;">Lance Lawyer is enjoying a quiet evening meal at his
favorite restaurant with his law school roommate, Scott. In law school, both
men studied hard, were on law review and graduated in the top 10% of their
class. After graduation, however, they took different paths to the practice of
law. Lance is a shareholder in a small law firm practicing Elder Law while
Scott, whose family had long been in the Military, is a JAG lawyer.</span></div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Over coffee, the conversation turns to <b style="mso-bidi-font-weight: normal;">marketing</b>. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
“We spend a lot of time and money on our website, blog and
social media,” said Lance. “I need to update my blog tonight.”<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
“I’m glad I don’t need to do any marketing,” said Scott.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
“I’m not sure about that,” said Lance. “What if you decide
to leave the Military? No one will know you exist.”<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Lance is right. Scott, like the many other lawyers who turn
from a traditional practice to use their skills in such establishments as the government,
magistrate, clerk, legislature, house counsel for corporations or academia,
still need to consider maintaining an Internet presence.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="mso-spacerun: yes;"> </span>Why do you or other non-traditional lawyers
like Scott need an online presence?<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
An on-line presence in the form of a profile, a website or a
stop on the social media thoroughfare is as necessary for non-traditional
lawyers as it is for lawyers working as solos or in a law firm. It isn’t only
consumers who search for lawyers on the web; other lawyers also read those
profiles. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_sUeINyKq0ds7A8T0dAj2zfOaNvikRSzzvFI3FBGcPcFw1bmgZvvxl17vo1tZq-qzgU9HGBJk_TyoHa-1M-YQgDEuR7CNWf3Hrx5FG2wcAk3xSDBMyDnfJ1mnfVc68MOLSSulstnFD8XG/s1600/Fotolia_social+media+art.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1067" data-original-width="1600" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_sUeINyKq0ds7A8T0dAj2zfOaNvikRSzzvFI3FBGcPcFw1bmgZvvxl17vo1tZq-qzgU9HGBJk_TyoHa-1M-YQgDEuR7CNWf3Hrx5FG2wcAk3xSDBMyDnfJ1mnfVc68MOLSSulstnFD8XG/s320/Fotolia_social+media+art.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">web presence</td></tr>
</tbody></table>
<div class="MsoNormal">
Scott can establish relationships and connections that would
otherwise be unworkable because of distance and time. These are lawyers you can
meet only through e-mail or text or, perhaps, a short telephone call. Those
associations can be as strong and as important to your career as ones established
face-to-face at networking functions.<o:p></o:p></div>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Lawyers can use the knowledge gained in other fields to make
a career change A lawyer working for a governmental agency today could
establish a connection and soon be practicing for a law firm in their
government relations department. Legal publishing experience, for example,
could lead to consulting on copyright and drafting contracts with agents and
publishers. Managing an international non-profit would be helpful if you wanted
to practice in International Law. Retired judges often turn to mediation and
arbitration.<span style="font-size: 9.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
These movements from traditional to non-traditional legal
careers and back again will only be successful if the world knows that you’re
out there. And the easiest and least costly way to become known is through an
on-line presence. Using social media, LinkedIn or your Member Directory, you
can network within the legal field as well as market your practice to potential
clients. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
A legal career, whether traditional or non-traditional, can
last 20, 30, 40 or more years. It can take many twists and turns as you travel
along. Using the Internet to establish relationships with other lawyers and
potential clients will help make the journey manageable, profitable and more
pleasurable. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0tag:blogger.com,1999:blog-6425228050749435836.post-3806353148923512412018-08-29T12:04:00.000-04:002018-08-29T12:06:49.017-04:00In-house Counsel Prefer Client Alerts for Information<br />
<div class="MsoNormal">
In-house counsel, inundated with information coming their
way every day, prefer client alerts as a source of legal information. When
asked in the 2017 survey conducted by <span class="MsoHyperlink"><a href="https://digitalandcontentsurvey.com/">Greentarget and Zeughauser Group,</a></span>
(https://digitalandcontentsurvey.com/) “What types of law firm-generated
content do you find most valuable?” 87% of in-house counsel answered “client
alerts” as opposed to practice-group newsletters (67%), blogs (35%) or website
content (22%).</div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">What is a client
alert?<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
A <b>client alert</b> is a mass e-mail message
addressing a new or developing legal topic – perhaps a recent precedent-setting
decision, a pending change to federal or state law or a trend you've observed.
It is sent to in-house counsel for two reasons:<o:p></o:p></div>
<div class="MsoNormal">
</div>
<ul>
<li><o:p> </o:p><span style="text-indent: -0.25in;">Help keep in-house counsel current in the trends
in their area of commerce, and</span></li>
<li> <span style="text-indent: -0.25in;">Keep the law-firm’s practice expertise top of
mind, assuring a contact when they need legal help.</span> </li>
</ul>
<br />
<div>
<b style="text-indent: -0.25in;">Considerations when
writing client alerts. <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLvAKSV6TMlEswzpU5hfUl6HueeNGTnGSkFT9isV25uvMidImwz2KsFe6smIhd-_rOC6OJlIrcgwG9C5AVYrBmWiYkGLEUGBctFqJPi9zySMbODo7N9Xkr_uxNXfKi6lKCOcVSzCgjBurV/s1600/e-mail+icon.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1067" data-original-width="1600" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLvAKSV6TMlEswzpU5hfUl6HueeNGTnGSkFT9isV25uvMidImwz2KsFe6smIhd-_rOC6OJlIrcgwG9C5AVYrBmWiYkGLEUGBctFqJPi9zySMbODo7N9Xkr_uxNXfKi6lKCOcVSzCgjBurV/s320/e-mail+icon.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">e-mail message</td></tr>
</tbody></table>
</b><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Lawyers are judged by their written words. Everything from
engagement letters, contracts, e-mails or daily correspondence should be
relatively free of legalese, easy to understand and useful to the reader. Readers
should be able to know immediately the topic and why it’s important for them.
This is especially true of client alerts since your alert may be one of several
the corporate counsel receives.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Start with the
headline</b>. If your headline doesn’t turn a browser into a reader, the time
you spent writing your words is wasted. A great headline must do more than
attract attention, it should promise some kind of benefit for the reader to
lure the reader to read the body of the alert.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Your lead.</b> The
most important sentence of the article is your lead. It should be short (25 to
30 words), specific—state key points that appeal to your reader—and use active
verbs to make it current. Follow up the main facts with additional information.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Early call to action.
</b>When action by the client is suggested or required, put that information in
the third paragraph. The answer to the question “Why should I care?” needs to
clear and soon in the article.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Use formatting
techniques to make things interesting.<o:p></o:p></b></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
</div>
<ol>
<li><span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span><span style="text-indent: -0.25in;">Use pull quotes, key phrase or summaries to
simplify information.</span></li>
<li><span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span><span style="text-indent: -0.25in;">Include links to documents or articles for those
who want more information</span></li>
<li><span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span><span style="text-indent: -0.25in;">Use bold, lists, or graphs to break up verbiage.</span></li>
<li><span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span><span style="text-indent: -0.25in;">Also link to articles or summaries the firm has
written about the topic.</span></li>
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You put a lot of time into developing client alerts—don’t waste
that time. Make yours stand out among the 4 or 5 alerts on the same topic
in-house counsel receive every day. Client alerts show readers you are current
and on top of the issue and are one indication of how your firm communicates.
Use the client alert to put your best foot forward.</div>
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<o:p></o:p></div>
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<br /></div>
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Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0tag:blogger.com,1999:blog-6425228050749435836.post-14434028770845983852018-08-16T17:13:00.002-04:002018-08-16T17:13:38.985-04:00Links and Your Website
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<!--StartFragment-->
<br />
<div class="MsoNormal">
<span style="font-size: 12pt;">Links are the mainstay of the Internet. They are what make
it work; when you are browsing and you come across a blue highlighted word it’s
a link. Move your cursor over it and the arrow turns into a little hand. Click
on it and you will quickly go to another web page.</span></div>
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<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Why are the links
blue?<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
One story is that Tim Berners-Lee, the main inventor of the
web, is the man who first made hyperlinks <b>blue</b>. Mosaic, a very
early web browser, displayed webpages with a gray background and black text.
The darkest color available at the time that was easily distinguishable from
the black text was that <b>blue</b> color. A practical reason is that
blue is visible to most people even the color blind.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Types of links:<o:p></o:p></b></div>
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<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><u>Internal link</u>: A link between two
webpages on your website. Your website depends on those links for navigation
throughout the site.<u><o:p></o:p></u></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><u>External link: </u>A link from your webpage
to another site. If there were no external links, there would be no Web since
the World Wide Web is a network of webpages. You use external links to provide
information to add to your content. <u><o:p></o:p></u></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVNl9NObP-Gvi-O-nE8KMPBygX2yPlZIn6bI8WneA7Fw5CV9ah7apwL2WI-dM073of5xAzqvLGwgZPQmpPjeACQaOVZQIb_26pul68fCB0Km7G5-hoTH1DQg2xck1CXnpcTs7bYze38RwE/s1600/Links.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="474" data-original-width="580" height="261" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVNl9NObP-Gvi-O-nE8KMPBygX2yPlZIn6bI8WneA7Fw5CV9ah7apwL2WI-dM073of5xAzqvLGwgZPQmpPjeACQaOVZQIb_26pul68fCB0Km7G5-hoTH1DQg2xck1CXnpcTs7bYze38RwE/s320/Links.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Link--Internal, Incoming and Back </td></tr>
</tbody></table>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><u>Incoming links: </u>A link from another
website to your site; also called a <b style="mso-bidi-font-weight: normal;">backlink</b>.
The quantity and sources of the <b>backlinks</b> to your web page are
among the factors that Google uses to evaluate your page ranking.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Using links:<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><u>Internal links</u></i>
attract the reader’s attention causing them to click through to other pages on
your site, satisfying their need for information while staying on your site.
Start with great content then add links to other articles, interesting videos,
infographics or images. Consider what information is most important to your
potential client and then use internal links to provide what they want. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Internal links also help search engines find your pages.
Links should include descriptive words that are relevant to the destination
page. This helps the search engine understand what your pages are about so they
will be considered as part of the answer to the prospective client’s query.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><u>Incoming and back
links </u></i>directing traffic to your site bring in more visitors. Links to
your site from other sites are editorial votes telling the Internet community
that your site has valuable information. Some ways to get others to link to you
include:<o:p></o:p></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Volunteering in your community—being listed on
their website includes link to your website.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Use guest bloggers who will in turn link to your
blog<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Write an article that includes a link to more
information—that source will link back to you.<o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Write about current events such as adding some
thoughts to interesting trial that made the news. Being a regular source on
current events will earn links.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Lastly, check your links to be sure they are working
properly. Error responses will send mixed signals to your readers causing them
to move on. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0tag:blogger.com,1999:blog-6425228050749435836.post-73800143586949392582018-08-05T16:34:00.004-04:002018-08-05T16:34:57.582-04:00Your Law Firm’s Brand in 2018Brands are important because more law firms are on the Internet competing for space and it’s harder to get noticed. Having a brand identity and message will lead to more targeted and consistent marketing, which will increase your business.<br />
<br />
<b>What is a brand?</b><br />
<br />
A brand is a name and/or a symbol that uniquely identifies a seller's goods or services in the market. Brands enable customers to rapidly recognize the providers of services. Over time, and with consumer experience, brands acquire reputations for quality, value, price-level, reliability, and many other traits that help consumers choose among competing offerings. In legal terms, a brand is trademark.<br />
<br />
Your law firm has a brand, whether it is one you created and control or one imposed on you from the outside world. It is a combination of reputation and such things as the font you use on your business cards, the colors and style of furniture in your office, the words you use in advertising or the sign on your door.<br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhSR-6PeYBY1cHpFus8tDvCyvAGMo6OrnJj0rBH8MzKZgQLDJogFu3-Mj_bQQfyvxe_BCIZLjrfSbvRcJc1GrqklPaQieXX-k3ZOMnP8txp6eIkBn5jnxM0pqDqhD2ft07K6FvTvRHypeY/s1600/Fotolia_branding_M.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1067" data-original-width="1600" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhSR-6PeYBY1cHpFus8tDvCyvAGMo6OrnJj0rBH8MzKZgQLDJogFu3-Mj_bQQfyvxe_BCIZLjrfSbvRcJc1GrqklPaQieXX-k3ZOMnP8txp6eIkBn5jnxM0pqDqhD2ft07K6FvTvRHypeY/s320/Fotolia_branding_M.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">your brand</td></tr>
</tbody></table>
<b>Developing your firm’s brand.</b><br />
<br />
Start by creating firm brand journal. This is particularly important if you have staff and several lawyers in your firm. You want everyone to be on the same page and a journal can help. Include:<br />
<br />
1.<span style="white-space: pre;"> </span>Your firm’s business goals, including planned practice additions or changes,<br />
2.<span style="white-space: pre;"> </span>Your logo and color palette,<br />
3.<span style="white-space: pre;"> </span>The descriptive words you use in marketing,<br />
4.<span style="white-space: pre;"> </span>A description of your target audience<br />
<br />
The secret to successful branding is to take time to plan so all the parts merge into one identifiable pattern that clients recognize. Think about how your clients view your firm. Don’t know? Simply ask—why did you come to our firm? The answers may surprise you. It may be simply because you were geographically close and your firm description included your work in a charity the consumer supports. All of those facts are part of your brand.<br />
<br />
While it’s true that clients develop relationships with particular lawyers, it is also true that only through law firm loyalty created by good service along with branding will clients stay on if that lawyer retires. For junior members of the firm, a strong firm brand can help a lesser-known lawyer get better speaking opportunities, appointment to a prestigious non-profit board or be quoted by the media. It’s also true that in-house counsel has an easier time selling XYZ law firm to their board if it’s known and its image is easily recognizable.<br />
<br />
Branding is important for both large and solo law firms. When a solo retires and sells the practice, its value is based on the network of referrals, connections, word of mouth business and the strength of the firm’s reputation—all indicators of a strong brand developed and sustained over the course of many years. Taking the long view of your firm’s branding will help you understand that not everything you do to promote your firm will have immediate results. However, patiently promoting your brand, your firm’s business will grow.<br />
<br />
Your profile on the SBM member directory is part of your brand. Zeekbeek makes it easy with its expanded profile, where you can include location, courts where you practice, languages spoken, publications or events.<br />
<br />Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com1tag:blogger.com,1999:blog-6425228050749435836.post-39853093011488941572018-07-23T15:19:00.001-04:002018-07-23T15:19:45.401-04:005 Thoughts on Selecting a Website Designer<br />
<div class="MsoNormal">
You are a lawyer. You are not a website designer, nor do you
desire to be one. And, using your sister-in-law’s geeky son who knows
“everything” about websites, is just not working. It is time for professional
help.</div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
How do you select the best designer for you?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Define the goals for
your website.</b> <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPf2ZmukdcLUQY2bGRiJtQbmKEQEpw6-Jtpk43slPX615ngO83JFp-GTEoKFU5r2WG6LGGbpfxfAk3L7vpCNXB3vgefBsrEgaZD4jCRu9shyphenhyphen_rSzimFQozB9Z8MlpD9A1aKS77eQeVV4io/s1600/Fotolia_85535382_M.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1378" data-original-width="1378" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPf2ZmukdcLUQY2bGRiJtQbmKEQEpw6-Jtpk43slPX615ngO83JFp-GTEoKFU5r2WG6LGGbpfxfAk3L7vpCNXB3vgefBsrEgaZD4jCRu9shyphenhyphen_rSzimFQozB9Z8MlpD9A1aKS77eQeVV4io/s320/Fotolia_85535382_M.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">website design</td></tr>
</tbody></table>
<div class="MsoNormal">
Are you trying to increase brand awareness or looking for
new leads for your practice? If you’re a criminal defense attorney, your
website should focus on conversion of site visitors, return on your investment
and building a client base. If, however, you’re an insurance defense practice,
you may be more focused on brand awareness rather than getting new leads. Know
your goals before you begin the search process.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Check out the
competition.<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Visit the websites of your competitors and leaders in your
area of practice. Look at the features, navigation and overall layout of their
site. How do they convert a visitor into a prospect by getting them to click on
the <b style="mso-bidi-font-weight: normal;">contact us</b> button?<o:p></o:p></div>
<div class="MsoNormal" style="margin-left: .5in;">
<br /></div>
<div class="MsoNormal">
Finding some you like, look at the last line of the site to
find the web designer. Go to the designer’s site, share some of their designs
with members of your firm and support staff. Get their opinions on sites they
find appealing and are easy to use.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Compare the cost with
long-term value.<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
You want a website that will last a few years, will be easy
for you and prospective clients to use and will fit within your budget. Saving
money by going with the lowest bidder may not be a savings if visitors quickly
leave the site without seeking contact.<o:p></o:p></div>
<div class="MsoNormal">
<span style="font-size: 9.0pt;"><o:p> </o:p></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Choose a website
developer that works with lawyers.<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Lawyers sell a service, a solution to a legal problem. A
design company that sells widgets will not understand the marketing of legal
services. First of all, the services you’re marketing are “needs based.” The
prospective client needs a lawyer to draft a will, handle a divorce or register
a patent. Second, your web designer must be aware of the ethical rules that
place constraints on how you can market your practice. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The website that offers high quality content and makes it
easy for consumers to make contact will hold their attention and lead to a new
client. General information, written in plain English, will keep consumers
coming back and referring others to your site. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Select a designer who
looks at your complete marketing plan. <span style="mso-spacerun: yes;"> <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhC04ztCl4z6VaNXi_RP-Hmb2ZpzDxBAZ1l63J7UZYOhqb1R4UMxgKRUPJbgsrcW90qupqqUoJupLwLIVEsHMiC32q1hb4XzsVp9BoGCxJIikAgWlaehatcuLsrvLnmtoqJJ9OQXmB5A-lj/s1600/Fotolia_marketing+strategyS.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="537" data-original-width="894" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhC04ztCl4z6VaNXi_RP-Hmb2ZpzDxBAZ1l63J7UZYOhqb1R4UMxgKRUPJbgsrcW90qupqqUoJupLwLIVEsHMiC32q1hb4XzsVp9BoGCxJIikAgWlaehatcuLsrvLnmtoqJJ9OQXmB5A-lj/s320/Fotolia_marketing+strategyS.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Your Marketing Strategy</td></tr>
</tbody></table>
</span><o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Your website is but one part of your marketing plan. Your
designer should examine all of your marketing both online and offline to insure
the message is consistent, the brand holds constant and that your marketing
approach is paying off. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Your website designer
should educate.</b> Just as you educate your clients about the law, your
designer should explain the strengths and weaknesses of the strategies being
suggested. If your designer is not listening to you or is not educating you on
the process, it’s time to move on to the next name on your list. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Finding the right web-designer, like finding the right
lawyer, may take time but will pay off with more contacts, more business for
your firm and peace of mind.<o:p></o:p></div>
<div class="MsoNormal" style="margin-left: .5in;">
<br /></div>
Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0tag:blogger.com,1999:blog-6425228050749435836.post-84622040124996410782018-07-05T13:45:00.000-04:002018-07-05T13:45:05.089-04:00The Importance of One
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 5"/>
<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Closing"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
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<br />
<div class="MsoNormal">
<span style="font-size: 12pt;">Joe Girard, a car salesman, is in the Guinness Book of World
Records for being the #1Retail Salesperson. How did he get this title? He sold
more cars than any other car salesman.</span></div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">What was his secret?<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Early in his car selling career, he attended a Catholic funeral.
The funeral director was passing out Mass cards to all those in attendance. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
“How do you know how many Mass cards to have printed?” Joe
asked the man.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="mso-spacerun: yes;"> </span></b><span style="mso-bidi-font-weight: bold;">“I print up about 250 each time since that’s
usually how many people show up for a funeral,” he answered.<b> <o:p></o:p></b></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-bidi-font-weight: bold;">Soon after that, Joe
sold a car to a Protestant funeral director. When he asked how many people
attended his funerals, he got the same answer “About 250.” He soon learned from
another minister that about 250 people usually attended the weddings in his
church. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-bidi-font-weight: bold;">From this informal
research, Joe developed his <b>“Rule of 250.”</b> </span>The basic principle is
that most people have about 250 people in their lives that will show up at
their funeral or wedding. There are exceptions, of course. Some have more, some
have less. But the average seems to be 250. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">How did he use this
information?<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->He realized that if he did a great job selling a
car to one person, he could potentially gain 250 more customers<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG7lWmKaeNIAisLke8NJXDMGFquYYfJvkK6lfNu_jH6OWLjLK-tS3r0TjTZZ2Q-CDgYKZkEDGBFOhvGs4zAfztAP7u1L9VjWREFWUXkgo1cnibBQ7vROzCQ_S2oyMHEbLOvKGvS7D1Iiqm/s1600/Fotolia_40915736_S.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="550" data-original-width="873" height="201" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG7lWmKaeNIAisLke8NJXDMGFquYYfJvkK6lfNu_jH6OWLjLK-tS3r0TjTZZ2Q-CDgYKZkEDGBFOhvGs4zAfztAP7u1L9VjWREFWUXkgo1cnibBQ7vROzCQ_S2oyMHEbLOvKGvS7D1Iiqm/s320/Fotolia_40915736_S.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">importance of one<br /></td></tr>
</tbody></table>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->But, if he did a crummy job, he could possibly lose
250 customers.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Joe sold cars. You, on the other hand, are selling a legal
service, not a product a client can touch like a car or a toaster, but a vital
service they need but may not be pleased about purchasing. The concept,
however, is the same. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Each time your service produces a satisfied or accepting client;
you could potentially gain 250 more clients. How does that happen? With
referral and repeat business. Satisfied clients come back for more work and
refer others to you. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Some referral related
tactics include:<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Follow up</b> with
your clients. You can do this with a thank-you card, a call to see how things
are going, ask if they have any questions and, if all is well, ask them to
remember you when their friends ask ‘if they know a good lawyer.’ If there is a
problem, attempt to fix it. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Use CRM software or keep
a file</b> on each client listing personal information such as names of
children, what they did for a living, birthdays, etc. You can use this
information when you talk to them. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Stop by</b> their
business or take them out to lunch. Your goal is to keep and maintain a
relationship with this client.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Make sure they know
every service your firm offers. </b>Ask for their e-mail address and get
permission to send them the firm newsletter or occasional updates.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Send cards</b> for
holidays and thank-you notes for referrals. Send information they can use, not
a sales pitch. They will need legal work someday and they will turn to you. And
refer you to one or two of the 250 people they know. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Remember the <b style="mso-bidi-font-weight: normal;">Rule</b>
<b style="mso-bidi-font-weight: normal;">Of 250</b> every time you meet new
people, whether at an event or standing in line at the coffee shop line. (I
once acquired a great client standing in line at Target.) Every person you meet
could be a potential client. And they could bring in 250 more. Keep this in
mind and soon you have a thriving business. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0tag:blogger.com,1999:blog-6425228050749435836.post-9535262643057881522018-06-24T12:04:00.000-04:002018-06-24T12:04:07.898-04:00The Mysterious World of #Hashtags<b><i>Definition of hashtag:</i></b> word or phrase preceded by the symbol # that classifies or categorizes the accompanying text, such as a tweet. (Merriam Webster Dictionary)<br />
<br />
For most of us, the # icon is a symbol of measurement. It stands for a pound as in 1#. But, for many, it is type of label used in social media to make it easier for users to find messages with specific content. The hash (#) character is placed in front of a word or phrase (tag) used for description and placed either in the main text or at the end of the message.<br />
<br />
Historically, the pound sign was first used in information technology to identify a special meaning. Over time, some suggested using it on microblogging sites such as Twitter and it took off in 2007 after it was used in tweets relating to the San Diego forest fires. Internationally, it became a writing style for Tweets during the 2009-10 Iranian election posts. Now #hashtag is also used on Facebook, Google+, Instagram, Pinterest and many more.<br />
<br />
Hashtags are not registered or controlled by any one user or groups of users. They live in perpetuity and don’t contain any set definitions, which means that any hashtag can be used for any purpose and by anyone. It is also important to think about which hashtags to include with your post since they can have a huge influence on who finds or fails to find what you are writing about. Going to the wrong audience can cause great content to be lost in Internet land.<br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZlwjZNBdu54vHhN_gjncoJXCwxMdjgsg3WlcAnldFI-ueHJ95zuwSM52XhF95eLhwVzfXKe120kOzt2RgIArSDt0SUNu1JTRODiB8GX5towc2e9-gRy7X-sm73_qQqb1KwLIL_cT0uX8x/s1600/Fotolia_hashtag_S.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="566" data-original-width="849" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZlwjZNBdu54vHhN_gjncoJXCwxMdjgsg3WlcAnldFI-ueHJ95zuwSM52XhF95eLhwVzfXKe120kOzt2RgIArSDt0SUNu1JTRODiB8GX5towc2e9-gRy7X-sm73_qQqb1KwLIL_cT0uX8x/s320/Fotolia_hashtag_S.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">#hashtags your friend</td></tr>
</tbody></table>
Keep your hashtags short. Limiting them to one or two words is best. #thisisaverylonghashtag is too hard to read.<br />
<br />
<b>Hashtags on Twitter</b><br />
<br />
Because of their expanded use, hashtags have become valuable. Adding a hashtag in your Twitter post will make your content noticeable by anyone with an interest in your topic or word. For example, #unbundling. If it is mentioned and hashtagged in your Tweet, anyone searching for that word in Google or in Twitter could find you regardless of whether they are a follower or not.<br />
<br />
Hashtags can appear anywhere in your Tweet—beginning, middle or end. Tweets with hashtags get more retweets and favorites than those without. Keep it simple, however, don’t use more than two hashtags per post. In other words, don't #spam #with #hashtags and only use hashtags that are relevant to the topic. <br />
<br />
Clicking on the hash-tagged word in your Tweet shows you all the other Tweets marked with that keyword. Twitter reports that hash-tagged words that become popular are often included in trending topics.<br />
<br />
<b>Hashtags on Instagram and Pinterest</b><br />
<br />
For those who like to post and tag photos, Instagram and Pinterest are the places to be. Unlike Twitter, use as many hashtags to categorize your photos as you want since using them will increase your followers.<br />
<br />
<b>Hashtags on Facebook</b><br />
<br />
Hashtags are not as popular on Facebook. When you add a hashtag to your post, the people you’ve shared your post with can also see it in that hashtag's feed. For example, if you share a post with a hashtag with Friends, they can see your post in that hashtag’s feed. Remember, if you use a hashtag in a post you share to Public, and allow people to follow you, your post will appear on your public profile and in that hashtag's feed.<br />
<br />
<b>Hashtags on Google+</b><br />
<br />
Google+ is not Twitter so it’s important to remember that a Twitter approach will not net the same results. Google recommends that you pair your hashtags with images since photo sharing is the most popular activity on Google and limit yourself to 2-3 hashtags per post. <br />
<br />
Hashtags are an organizing tool. Using them well on your social media sites can identify your content, bring more readers to your posts and expand your network of possible clients.<br />
<br />Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0tag:blogger.com,1999:blog-6425228050749435836.post-51200391515051567812018-06-18T11:09:00.000-04:002018-06-18T11:09:26.703-04:00How to Find the Legal Needs in Your CommunityYou’ve decided to add a new legal service to your practice but aren’t sure what that service will be. Your first step should be to analyze the people and businesses in your community. Second, determine their legal needs. Finally, decide which of those legal needs you wish to satisfy.<br />
<br />
A good place to start is with the information available from local, state and federal government. The US Census through the American Community Survey provides data on household income, age distribution, education levels and languages spoken as well as information on area businesses and geography. These facts can help you decide what areas of law are needed. For example, if the population is aging, elder law may be the right choice while a rise in birth rates could foreshadow more family and juvenile law needs.<br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht06KZFTTS08raQ1gG8jT823ZTzQqU_kZW4uQ1qCX95e0RWpAuQtU2qkzW7sEOdG4b_WcNths92sw8lN6rAYZZc6jdz_9hoj5IlieN3g0VBhBAtf3REx076G3uFe6nvXmANlHsxNJU9w04/s1600/Fotolia_graphic+small+business.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="693" data-original-width="693" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht06KZFTTS08raQ1gG8jT823ZTzQqU_kZW4uQ1qCX95e0RWpAuQtU2qkzW7sEOdG4b_WcNths92sw8lN6rAYZZc6jdz_9hoj5IlieN3g0VBhBAtf3REx076G3uFe6nvXmANlHsxNJU9w04/s320/Fotolia_graphic+small+business.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Your Community Needs</td></tr>
</tbody></table>
If your area has a large number of immigrants such as Spanish speakers and you want to attract that business, you might add a bi-lingual lawyer and translate a portion of your website to Spanish.<br />
<br />
To find your community’s’ business needs, check your local Chamber of Commerce directory for local listings. Businesses wishing to use an assumed name must file with the County Clerk who periodically posts those new business listings on-line. If your community has a number of new businesses, it may be you want to focus more of your legal practice on their issues, such as taxation, business plans or other business transactions. If there are a number of writers or publishers, adding intellectual property could bring in new business.<br />
<br />
If new industries are coming into the community that will be hiring more employees, there could be a need for an employment or worker’s compensation lawyer. Crime statistics are important to those wishing to practice criminal law.<br />
<br />
When there are a number of local, county, village and city communities in an area, there is a need for a municipal lawyer who can help with a wide range of issues, including everything from police power, zoning, education policies, and property taxes. A look at the map of your area and a check on the websites of the municipalities will give you the information you need.<br />
<br />
Volunteering at local events, sitting on Boards of corporations and non-profits or doing Pro Bono work through your local Legal Service organizations is a way to give back as well as learn more about your community. Listening to the citizens will enable you to learn of their concerns.<br />
<br />
Whether you plan to add a new service or are just starting out, spending time researching the composition your community and assessing the resultant legal needs will enable you to make well-reasoned plans for the future.<br />
<div>
<br /></div>
Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0tag:blogger.com,1999:blog-6425228050749435836.post-65359424463050649052018-06-11T11:49:00.000-04:002018-06-11T11:49:10.713-04:00Remembering Your Existing Clients<br />
<div class="MsoNormal">
We spend a lot of time writing about marketing to attract
new clients, however, please don’t forget your current and past clients. For
many reasons, the most effective way to bring in new business is to create
programs designed to better your relationships with existing clients.</div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Consider:<o:p></o:p></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiybiYSeAoQ_J9_58jl_7oZRqunsbeNmODblM9Q8g344Tr4MH1qFKmL6n45es9Qfv-zmzlYEnb_ZwqtyeVb7uvi7JfUwuY4Rdhzr8h8Gi2Drf_oQS2v0zDpcZVeTgf7Yey1ZYfhhd8CpxYv/s1600/Fotolia_m+strategyS.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="566" data-original-width="849" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiybiYSeAoQ_J9_58jl_7oZRqunsbeNmODblM9Q8g344Tr4MH1qFKmL6n45es9Qfv-zmzlYEnb_ZwqtyeVb7uvi7JfUwuY4Rdhzr8h8Gi2Drf_oQS2v0zDpcZVeTgf7Yey1ZYfhhd8CpxYv/s320/Fotolia_m+strategyS.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">keeping current clients</td></tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo1; text-indent: -.25in;">
<span style="font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="font-family: Symbol;"> </span></span><span style="font: 7pt "Times New Roman";"> </span><!--[endif]-->80% of future revenue will come from just 20% of
your existing clients–<a href="http://blogs.forbes.com/gartnergroup/">Gartner
Gro</a>up</div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l1 level1 lfo1; text-indent: -.25in;">
<span style="text-indent: -0.25in;"> It’s 50% easier to sell to existing clients than
to new clients–</span><a href="http://www.amazon.com/Marketing-Metrics-Definitive-Measuring-Performance/dp/0137058292" style="text-indent: -0.25in;" target="_blank">Marketing Metrics</a></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l1 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
You don’t have to be a marketing guru to know that the best
way to get repeat business is to take exceptional care of the clients coming
into your office today. Most client retention items can be placed in two
categories—legal value and service value. Legal value is created by being an
expert in your field, anticipating legal issues and providing timely and useful
advice. Service value starts with good communication in a reasonably prompt
manner, a helpful office staff and alternative billing methods. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Providing both excellent legal work and great service will
keep your clients satisfied during the pending matter; maintaining contact will
bring them back for more service and lead to referrals. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>How do you keep in touch?</b><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i><b>With Personal Networking and Relationship Building:</b></i><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><u>Communication<o:p></o:p></u></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Face-to-face communication is best but does require a bit of
time and effort. Meeting in person is an opportunity to build stronger and
mutually beneficial relationships. Taking your client to lunch, sporting
events, the theater or visiting them at their place of business are all effective
marketing techniques. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Active participation in trade associations to which your
clients belong is also a good way to see them on a regular basis. If you can’t
always communicate in person, a phone call or an e-mail with information on a
new law affecting their business is effective also. The firm can send out a
quarterly newsletter and other direct mail to keep their name uppermost in
clients’ minds. An annual “thanks for your business letter” to your top clients
is a good communications tool. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><u>Client Surveys<o:p></o:p></u></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In-person surveys are the most effective. You can learn
about client relationships and clients like the opportunity to tell the firm
how it is doing and what it can do to improve its service. If you want candid
feedback, someone other than the lawyer that worked on the matter should do the
interview. Written surveys are also helpful. Sent electronically or by mail,
they give the clients a chance to write their opinions and to indicate other
legal services they may need. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><u>Speeches and Client
Seminars<o:p></o:p></u></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Offering a free seminar is a valuable business development
tool. It can be used in a variety of ways. To improve relationships with
existing clients, you can:</div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><u>Plan a take-out seminar </u>for clients at their
place of business. Offer them to management or employees or both. Let the
clients decide the topics, which should be of the general information variety.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><u>Search for conferences,</u> forums, or seminars held
by independent event organizations, associations, industry trade and
professional groups, academic institutions and think tanks that relate to your
clients’ interests. Often the organizers are looking for speakers to contribute
to the group. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Marketing to keep existing clients or develop new ones isn’t
rocket science. Using just a few of the above marketing steps can help improve
your business.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<!--EndFragment--><br />Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0tag:blogger.com,1999:blog-6425228050749435836.post-88069888784646671882018-06-03T11:54:00.000-04:002018-06-03T11:54:27.488-04:00Voice Search—What it Means for Law Firms<!--[if gte mso 9]><xml>
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<span style="background-color: white;">Many of you use some form of an intelligent personal assistant, such as Siri, Alexa, Google Now or Cortana, available on your mobile devices, to quickly find information. Voice search is the fastest growing type of search. It’s faster, hands-free and allows you to multi-task. According to Google’s latest survey, 41% of adults use voice search on a daily basis, while 55% of teenagers--your future clients—use it on their mobile devices.</span><br />
<br />
<span style="background-color: white;">Thanks to technology voice search has improved. The current speech recognition word error rate is as low as 8%. And, voice understanding, a search that responds by interpreting the meaning and context behind the words, is also improving.</span><br />
<br />
<span style="background-color: white;"><b>What does voice search mean for law firms?</b></span><br />
<br />
<span style="background-color: white;">First, realize that those using voice search tend to ask for the information in the form of “who, what, where, when, why or how” questions. Second, the asker uses a conversational tone such as “What lawyer in my area writes wills?”</span><br />
<br />
<span style="background-color: white;">For you, that means the content on your website should focus on answering the questions your potential clients are asking. The better you’re able to answer those questions, the better chance you have to be returned in the search engines. Think about the questions you’re asked when meeting with clients, or at a Rotary luncheon or a Bar Association Event and write content that answers those questions.</span><br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDhI7D-MEQdhhq0i_y3pqxXiOLvdZ7q_sVcPtR0o7wwn-UArAyoBCl_a5oze7nhMwMEGiLAwtz26BXyJhlcSA5Vlk3mYoz_uJGXR3kwJNpohPVtla24ojiACEvWlfvkKOL9rf6E5P7CoEH/s1600/Fotolia_206463108_S.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="566" data-original-width="849" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDhI7D-MEQdhhq0i_y3pqxXiOLvdZ7q_sVcPtR0o7wwn-UArAyoBCl_a5oze7nhMwMEGiLAwtz26BXyJhlcSA5Vlk3mYoz_uJGXR3kwJNpohPVtla24ojiACEvWlfvkKOL9rf6E5P7CoEH/s320/Fotolia_206463108_S.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">voice search </td></tr>
</tbody></table>
<span style="background-color: white;">Your content should be written in a conversational tone, using active verbs, ordinary not legal vocabulary and presented in an easy to read format. Informative, easy to read and understand content will attract both voice and writing seekers. Using the Frequently Asked Questions format is effective for both types. For example, if you’re a family law attorney practicing in, you can choose topics such as “Can a single person adopt a child in Michigan? Or “How do courts decide custody?” Or, “6 things to know about divorcing in Michigan.”</span><br />
<br />
<span style="background-color: white;"><b>How does voice search affect SEO (Search Engine Optimization)?</b></span><br />
<br />
<span style="background-color: white;">SEO is the process of using strategies and techniques to obtain a high-ranking placement in the search results. Those strategies include great content, easy to navigate sites and use of keywords to identify your topic. Experts recommend using long-tail keywords such as Traverse City Family Law Lawyer or Michigan DUI Lawyer. In other words, phrases that will answer the questions: “What family law lawyers practice in Traverse City?” Or, “What lawyers in Michigan defend DUI?”</span><br />
<br />
<span style="background-color: white;">The face of searching is changing and evolving. Use all the available information about how your clients find you and the questions they ask to keep current. Doing so will bring your website and this age-old legal profession into the future.</span><br />
<br />
<br /></div>
Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0tag:blogger.com,1999:blog-6425228050749435836.post-59331326337687771552018-05-20T16:03:00.000-04:002018-05-20T16:03:17.322-04:00How to Reach Rural Consumers
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<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Recently, I talked to Cathy Church, <a href="https://helpyourcase.com/">Church & Korhonen</a>, who has a
bankruptcy practice in Marquette. Her clients come from the Upper Peninsula,
which is mostly rural. As we spoke, she mentioned that many of her clients come
to her from Facebook.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This is not surprising since a 2015 study by the Pew
Research Center (Mobile Messaging and Social Media), which compared several
different demographics and how they use social media, showed that, while rural
users use social media less than urban Internet users, Facebook is their most
popular site. Sixty-seven percent of them sign on to Facebook.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Michigan covers 56,804 square miles, with a 2016 estimated
population of 9,928,300 people – 1,796,678 living in rural Michigan (USDA-ERS).
Thus 67% or 1,203,774 of Michigan’s rural users sign on to Facebook. And those
folks, per the US Census, live in the northern half of the state, the thumb and
the Upper Peninsula.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">How do you reach
rural Internet consumers? <o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><i style="mso-bidi-font-style: normal;"><u>Facebook</u>:</i>
If you want to separate your personal Facebook presence from your business,
create a Facebook page which is a public profile specifically created for
businesses, brands, celebrities, causes, and other organizations. Unlike
personal profiles, pages do not gain "friends," but "fans"
- which are people who choose to "like" a page. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><i style="mso-bidi-font-style: normal;"><u>Your Website:</u></i>
A website builds trust and credibility, creates a good first impression and
helps consumers make that call. Consumers are often anxious when calling a
lawyer. However, those that visit a website, see your picture, read your
profile, get to know you a little, feel emboldened<u> </u>and are more likely
to call.<u> </u>And you can announce publication of new material to your
website on Facebook.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><i style="mso-bidi-font-style: normal;"><u>Your
Blog:</u></i> Two basic reasons for writing a blog are to keep your name top of
mind for your current clients and to attract new clients. Your blog should
provide interesting, informative and entertaining information in your area of
practice that is useful to current and prospective clients. And you should
announce the publication of your new blog on Facebook and your Website.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Connecting with the
other 33%. <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6ZQp0F8lfEhHiTWOwBY6MHYmJb1RtkvfdBuPDhVBdVFugr071fA1sxzfXw9pnNZsisf3mjg93OkvDzVSTWbiPh-92xhp4-BPCeDnOtiXmsszZkJXfXtmSU4GcEAWjS62nEkz8oZ85hmGA/s1600/cow.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="282" data-original-width="425" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6ZQp0F8lfEhHiTWOwBY6MHYmJb1RtkvfdBuPDhVBdVFugr071fA1sxzfXw9pnNZsisf3mjg93OkvDzVSTWbiPh-92xhp4-BPCeDnOtiXmsszZkJXfXtmSU4GcEAWjS62nEkz8oZ85hmGA/s320/cow.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">reaching rural consumers</td></tr>
</tbody></table>
<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
With rural consumers who aren’t Internet users, other
marketing techniques must be included. Remember <i style="mso-bidi-font-style: normal;"><u>face to face networking</u></i> to be sure that everyone you know or
meet are aware that you’re a lawyer and the type of law you practice. Other
techniques include running ads in the local papers, high school football
program and weekly church bulletins.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Include a picture of yourself on your website, blog,
billboards and ads in the local newspaper. Don’t be surprised if you’re
recognized as you move about town. Be ready to talk about your practice and the
services you offer. Be careful that your conversations don’t respond to
individual legal scenarios, as you don’t want to create a prospective
client-attorney relationship<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Also, remember the
ethics rules.<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
And, remember to keep the ethics rules in mind when posting,
particularly MRPC 7.1, 7.2, and 7.3. Put together an ethics guide for your firm
to follow, including the applicable rules and links to relevant ethics opinions
available on the State Bar’s ethics <a href="http://www.michbar.org/opinions/ethicsopinions#opinions">webpage</a>. Communication
that you start with someone you don’t know and without invitation, e.g., online
chats, is analogous to ethically prohibited direct solicitation. Don’t give
legal advice—stick with news and informational posts in your area of practice
to avoid the potential of creating client conflicts. When in doubt about the
ethics of your Facebook, blog or website communication, call the SBM ethics
helpline at (877) 558-4760 <i style="mso-bidi-font-style: normal;">before</i> you
post.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<!--EndFragment--><br />Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0Michigan, USA44.3148443 -85.60236429999997732.8194953 -106.25666129999998 55.810193299999995 -64.948067299999977tag:blogger.com,1999:blog-6425228050749435836.post-87791139098849532362018-05-12T15:20:00.000-04:002018-05-12T15:20:23.688-04:00Podcasts—What are They and Why You Should Have One<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Podcast</i></b><i style="mso-bidi-font-style: normal;">--a digital audio
file made available on the Internet for downloading to a computer or mobile
device, typically available as a series, new installments of which can be
received by subscribers automatically.<o:p></o:p></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The newest and fastest growing entrant into the digital
marketing world is the podcast. Edison Research conducted found
that podcast listening grew to 40% of the population in 2017. <o:p></o:p></div>
<div style="text-align: right;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdwSGxGDX05Wi5yYJOru0jx2aVQlXFoYPTPpFdGJypfNpIVjGm5fY5QEdZaSsnj9d4V5e_ki2J_T6j9bckizIn268dS5QUsqZOTA3wU_MN3_H98Xy2YMKzyCo2smQEBxtj5_O6k8SCP1F5/s1600/is.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="309" data-original-width="341" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdwSGxGDX05Wi5yYJOru0jx2aVQlXFoYPTPpFdGJypfNpIVjGm5fY5QEdZaSsnj9d4V5e_ki2J_T6j9bckizIn268dS5QUsqZOTA3wU_MN3_H98Xy2YMKzyCo2smQEBxtj5_O6k8SCP1F5/s200/is.jpg" width="200" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Adding podcasts to your website or blog increases your reach
to other audiences. Not everyone learns visually so for the listeners among us,
the podcast is the perfect medium. Having a podcast is an effective way to
differentiate yourself from other lawyers and to demonstrate your expertise in
your area of practice. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Podcasting is cost-effective and efficient and offers the
opportunity to improve client education. It is particularly appealing for small
and solo practices. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Things to consider
for your podcast:<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><u>Know your audience</u></i>.
Not everyone listens to podcasts. If your target audience is the younger
audience who want to control how, when and where they get their information,
then the podcast is for them. If, on the other hand, your goal is to bring in
more senior executives, you’d be better off visiting their workplace and forget
the podcast.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><u>Create great
content. </u></i>Clients refer and are loyal to lawyers they trust; and trust
is created by offering good well-researched and easy to understand information.
Your podcast should not be comments on your last family vacation; your podcast
must convey the right image and be of interest to your target audience.
Interesting, informative and entertaining messaging creates a great podcast.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><u>Have a co-host.</u></i>
Radio shows and podcasts work better is there are two speakers. It’s more
interesting and fun to have someone to talk with. On your own? Invite guest
speakers and use the Q and A format to add interest and liven up your
broadcast.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><u>Know how your
audience listens. </u></i><o:p></o:p></div>
<div class="MsoNormal">
Much of your audience will listen on your website, rather
than downloading the podcast to their smartphone or tablet. Decide where the
podcast belongs on your site—a spot of its own, under a practice area or a new
developments section. Podcasts can add to the value of your site for
prospective and current clients.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><u>Try to Release
Weekly Episodes:<o:p></o:p></u></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In the ideal world, you would release on the same day and
time every week. Your listeners will appreciate knowing they can tune in every
Thursday at 4 p.m. to hear your latest update on the state of the law in your
practice area. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><u>Keep it short and
simple:<o:p></o:p></u></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Make it as short as you possibly can. Half an hour is the
longest it should be—15 minutes is better. If the topic is complicated and
needs more explanation, save it for your blog or a speech or article. Podcast
listeners are working out or in their car so they won’t listen to a long or
complicated narrative. Podcasts can convey passion, the personality of the
lawyer and a limited amount of content<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><u>Finally</u></i>, a
great podcast needs listeners. Announce it on your website, on social media and
on the events section of your SBM member directory profile. The value of your
podcast will increase as it is included in your overall marketing plans.<o:p></o:p></div>
<!--EndFragment--><br />Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0tag:blogger.com,1999:blog-6425228050749435836.post-91080265626604971562018-05-05T11:03:00.000-04:002018-05-05T11:03:30.320-04:00E-mail Campaign—Great Marketing Tool
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<!--StartFragment-->
<br />
<div class="MsoNormal">
<span style="font-size: 12pt;">“I think we should add regular e-mail campaigns to our
marketing schedule,” said Dick to partner and sister, Sally. Sliding into the
client chair across from her desk, he continued, “The marketing experts say
that e-mail marketing is a very effective way to reach our clients and
prospective clients.”</span></div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Dick and Sally are right. E-mail marketing campaigns are the
best way to deliver a targeted message to a particular and receptive audience.
While it’s true that many e-mail messages are deleted after reading the subject
line, it’s also true that e-mails with a message of value will be read. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoEUnXQTe3Jpq-oj_Ib5MJM0CHcZTV9RyN1IWaLivr49P0cId6GFclG-qAX_6NRCnSIohyphenhyphenoz9YfGUh9zjgUrg2_tBJpQTPjkLo92ahh34mziDsymYvu4ytzmybfUwAHZ2irhK2KX2wP2-k/s1600/e-mail+icon.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1067" data-original-width="1600" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoEUnXQTe3Jpq-oj_Ib5MJM0CHcZTV9RyN1IWaLivr49P0cId6GFclG-qAX_6NRCnSIohyphenhyphenoz9YfGUh9zjgUrg2_tBJpQTPjkLo92ahh34mziDsymYvu4ytzmybfUwAHZ2irhK2KX2wP2-k/s200/e-mail+icon.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">E-mail Campaign</td></tr>
</tbody></table>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">As a lawyer, there
are two kinds of e-mail campaigns you can use:<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Newsletters sent to those who have given you permission
to contact, and<o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Targeted e-mail messages sent to your selected
group.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Newsletters:<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Newsletters can be sent to present and past clients of the
firm who have agreed to receive them. The content should be of interest to that
particular client. For example, a Family Law attorney might send information
about a recent Friend of the Court decision; an Elder Law lawyer could discuss
considerations in selecting a patient advocate; a Tax Law lawyer could publish
a recent IRS update. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The idea is to tailor the writing to the reader who wants the
news. You want to be seen as an expert in your field--a lawyer to whom clients
and prospective clients will turn when in need of your service. Provide
valuable information and they will keep reading. On the other hand, information
about firm changes, new attorneys who have joined the firm and big wins are not
seen as valuable messages. Consider including them at the end of the
substantive message. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Targeted e-mail
messages:<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
These messages are designed for a specific group. Perhaps
some of your clients are in the transportation business and the spring thaws are
starting so you want to update them on the Frost Laws in Michigan. A quick
message to that group will do the job and will be read. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Other readers might want to learn about trusts for pets or any
changes in the DUI law. <span style="mso-spacerun: yes;"> </span>There are any
number of topics that only appeal to a particular consumer. You can use a
targeted e-mail message to send them a quick alert. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">What are some best
practices for an e-mail campaign?<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Only send e-mails to those who have agreed to
receive them,<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Send your e-mail on a consistent basis—once a
month, every two months, quarterly—establish a routine that works for you,<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Keep the “from” name consistent—your name or the
firm name,<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Use clear, concise subject lines,<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Don’t use ALL CAPS (considered shouting) or fancy
fonts that are hard to read,<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Include an easy to find way to opt-out of
receiving future e-mails, and<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Be sure your contact information is clearly
displayed. <b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Pay attention to your analytics—how often are your e-mails
opened? How often do readers click through to your website? Are people
subscribing to your e-mail? Answers to those questions can help you plan a
successful marketing campaign.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
E-mail promotions, when done well, are effective. They keep
your name and expertise prominent in your client’s mind, leading to more
referrals and more business. However, as always, remember when posting to the
outside world to be aware of your ethical obligations. When in doubt about the
ethics of your e-mail communications, call your local bar association ethics
helpline before you post.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0tag:blogger.com,1999:blog-6425228050749435836.post-52908193517191439372018-04-29T11:05:00.000-04:002018-04-30T14:29:42.257-04:006 Ways to Protect Your Online Reputation<!--[if gte mso 9]><xml>
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<br />
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<span style="font-size: 12pt;">Your reputation and identity online are vital to your
practice. It matters not if the information on the Internet is true or false,
who you are in the that community becomes reality to the consumers searching
for a lawyer. To protect your reputation, it’s important to know what’s being
said about you.</span></div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The following steps can help you be sure your online
reputation is not costing you clients and damaging your reputation.<o:p></o:p></div>
<div class="MsoNormal">
<b style="text-indent: -0.25in;"><span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;"><br /></span></span></b>
<b style="text-indent: -0.25in;"><span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;"> 1. <span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"> </span></span></span></b><b style="text-indent: -0.25in;">Check Search Engines Monthly: </b><span style="text-indent: -0.25in;">Consumers
are searching for lawyers online in record numbers. To discover what people are
saying about you on review sites, in blogs and in social media, search your
name and your firm on all the major search engines. The results are presented
in the following order of appearance:</span></div>
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<o:p></o:p></div>
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<br /></div>
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<!--[if !supportLists]--><span style="font-family: "courier new"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->LinkedIn profile<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l1 level2 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "courier new"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Law Firm web bio<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l1 level2 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "courier new"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Facebook profile<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l1 level2 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "courier new"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Twitter profile<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l1 level2 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "courier new"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Images of you from around the web<o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l1 level2 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "courier new"; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Articles and blogs about you or written about
you.<br />
<br />
Review each, particularly the first four. Edit as needed. It is important to keep your profiles up to date. Every time you write an article or complete a court case, update your bio and your page will stay up in the rankings.<br />
<br />
<b style="text-indent: -0.25in;"><span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;"><span style="font-family: "times new roman"; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">2. </span></span></span></b><b style="text-indent: -0.25in;">Set
up a</b><span style="text-indent: -0.25in;"> </span><b style="text-indent: -0.25in;">Google Alert</b><span style="text-indent: -0.25in;"> on your name. This
is a great way to see when your name appears in search engines. To create an alert,
go to the Google Alerts home page and type your name in the “Create an alert
about ____” box. You can select if you’d like to receive e-mail alerts when
your name appears once a day or once a week.</span><br />
<span style="text-indent: -0.25in;"><br /></span></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoNormal">
<b style="text-indent: -0.25in;"><span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">3. </span></span></b><b style="text-indent: -0.25in;">Protect What You Can: </b><span style="text-indent: -0.25in;">Check your social
media privacy settings and change as much as you can. Next look at your
personal networks and eliminate language and photos you don’t like.</span><br />
<span style="text-indent: -0.25in;"><br /></span></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoNormal">
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipc1A6_RhHiQkkyt8IIvTYvufhyxO7t2Kdaff9xKUtEwW9vd1S51F5lcPCukYoJ8pFsqoUIEqmMqPZNDoLN90thY8_QOLyGbd66W9P8zh76DEzPCrShamTGQKwRQ2LSNYKGdYH9162y_16/s1600/Fotolia_lsit+maker.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="741" data-original-width="648" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipc1A6_RhHiQkkyt8IIvTYvufhyxO7t2Kdaff9xKUtEwW9vd1S51F5lcPCukYoJ8pFsqoUIEqmMqPZNDoLN90thY8_QOLyGbd66W9P8zh76DEzPCrShamTGQKwRQ2LSNYKGdYH9162y_16/s200/Fotolia_lsit+maker.jpg" width="174" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">check your list </td></tr>
</tbody></table>
<b style="text-indent: -0.25in;">4. Register Your Name as a Domain: </b><span style="text-indent: -0.25in;">If you
haven’t already, register your name as a domain to prevent anyone from taking
it from you. Even if you don’t use it right away, it will be protected for the
future. Also secure your name on LinkedIn, Facebook and Twitter.</span><br />
<span style="text-indent: -0.25in;"><br /></span></div>
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<b style="text-indent: -0.25in;"><span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;"><span style="font-family: "times new roman"; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">5.</span><span style="font-family: "times new roman"; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal;"> </span></span></span></b><b style="text-indent: -0.25in;">Publish Regular and Informative Content: </b><span style="text-indent: -0.25in;">Although
you can’t control everything that is written about you, you can control the
content you provide. Regular and informative articles, blogs, podcasts and features
on your pro bono work all help to keep your reputation online positive.</span><br />
<span style="text-indent: -0.25in;"><br /></span></div>
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<b style="text-indent: -0.25in;"><span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">6. </span></span></b><b style="text-indent: -0.25in;">Address Negative Reviews:</b><span style="text-indent: -0.25in;"> First,
realize that consumer research shows that a few negative reviews improve the
credibility of the positive postings. Second, a negative review could reveal an
office procedure that needs</span><b style="text-indent: -0.25in;"> </b><span style="text-indent: -0.25in;">changing.
Finally, your response to the review restating your commitment to client
service sends a powerful message to potential clients reading the review.</span></div>
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Protecting your online reputation is an important part of
building and sustaining your practice. Being aware of what’s out there and
correcting any problems will go a long way to ensure your online reputation
isn’t costing you clients. <o:p></o:p></div>
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<br /></div>
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<br /></div>
Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0tag:blogger.com,1999:blog-6425228050749435836.post-58139233521426419342018-04-22T11:53:00.003-04:002018-04-24T10:06:04.737-04:00Community Outreach-Good for Your Community and Your Firm<!--[if gte mso 9]><xml>
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<b style="font-size: 12pt;">Community Outreach:</b><i style="font-size: 12pt;"><span style="background: white; color: #545454; font-family: "arial" , sans-serif;"> An
activity of providing services to populations who might not otherwise have
access to those services.</span></i><br />
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<br /></div>
<div class="MsoNormal">
Adding local community outreach events to your strategic
business plan can benefit both the firm and the community. Supporting local
community events is a way to increase brand recognition, create happier
employees, gives you an opportunity to offer much needed assistance and builds
your reputation and presence in your community.<span style="mso-spacerun: yes;">
</span><o:p></o:p></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiddw5wtAvHr8SqZizSUYJFiTetQ719W5bznxn-zOLDflHf3kAuO-ZFdF-2gNptFb25GsrNVGlSA8vjBPD9ejToc9SBdwTJ_VGCvQpJKhf9VnCrE1lysa3XcDuDzGALKK6LXjlu3xbUNQ1a/s1600/Fotolia_small+town_S.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="693" data-original-width="693" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiddw5wtAvHr8SqZizSUYJFiTetQ719W5bznxn-zOLDflHf3kAuO-ZFdF-2gNptFb25GsrNVGlSA8vjBPD9ejToc9SBdwTJ_VGCvQpJKhf9VnCrE1lysa3XcDuDzGALKK6LXjlu3xbUNQ1a/s200/Fotolia_small+town_S.jpg" width="200" /></a></div>
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Increase Brand
Recognition, Grow Networks:<o:p></o:p></b></div>
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<br /></div>
<div class="MsoNormal">
It’s easy to see how being involved in a community event
yields greater recognition in the community. Connecting to good works builds
trust, cultivates a sense of belonging and can increase your network to include
people you might not find in your advertising campaigns. <o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
As an added benefit, when you sponsor an event, you will
receive a back link to your website from their site. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Outreach Engages
Employees Beyond the Billable Hour:<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
A recent study by Deloitte found that employees and
executives who participate in community outreach programs are “more likely to
be proud, loyal and satisfied employees,” and while the study didn’t target law
firms, you can be sure that this is true of the legal community as well. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Engaging employees in volunteer opportunities shows that the
firm management cares more than just the dollars earned—that the employees are
worth more than their billable hours. These activities bring the group together
in a new and satisfying way, makes employees feel respected as individuals and
can be proud of their firm. And, getting out of the office to support a local
event can help avoid burnout. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">How to Create
Community Outreach.<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Start with your State Bar and Local Bar Associations. Your
State Bar has a pro bono program that you can support and your local bar may
have a foundation that donates to local non-profits. To find community
organizations, take advantage of some of your local social services programs.
Contact them to determine area of need that you can fill. The United Way can
also help in your selection.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
When you've decided where you want to donate your firm’s time
and treasure, find the outreach that fits your firm’s interests and
capabilities. Some suggestions:<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Make a financial donation,<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Offer pro bono services,<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Offer mentoring to local students,<o:p></o:p></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Volunteer with a social service agency, or<o:p></o:p></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Offer to host a community event at your office.<o:p></o:p></div>
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<br /></div>
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Once you’ve decided on an event, you’ll want to promote it.
Update your blog and social media profiles with information about your efforts.
Create a blog post with details of the event and link to the post with Twitter,
Facebook, LinkedIn and your SBM member directory. <span style="mso-spacerun: yes;"> </span>After the event, create a follow up blog and
post your pictures.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Community outreach, whether a big or small effort, is worth
your consideration. It will increase recognition of your brand, build your reputation and
create a more well-rounded firm. <span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<!--EndFragment--><br />Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0Mason, MI 48854, USA42.5792027 -84.44358449999998642.5324352 -84.524265499999984 42.625970200000005 -84.362903499999987tag:blogger.com,1999:blog-6425228050749435836.post-38024864927925791362018-04-14T17:26:00.000-04:002018-04-14T17:26:31.449-04:00Is Your Website Mobile-Friendly?<br />
<div class="MsoNormal">
Sally Consumer is an active user of the Internet. She uses it to find coffee shops, restaurants, doctors and lawyers. More often than not, her searches take place on her phone or her tablet. If your website or blog loads slowly, doesn't fit the smaller screen forcing Sally to pinch or zoom in order to read the content, she will move on to a more responsive or mobile friendly website.</div>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Google has long been aware of Sally's search habits and has decreed that its search robots will include a website's "mobile-friendliness" as a ranking signal. This means that site pages that can't fit comfortably on the smaller screens will see a downgrade in ranking.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>How do I know if my website is mobile-friendly?</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjR85DoEyeAkaFG4LmCCx0do9qNQvkdI5yR787K6oCahPaK6y_1HPTc9fAonNaKBRHdRW-YWxyt0nCw5sGWPdUoWk-T7mau2SDGSlPhKnRD41M37z936dCZlva3o2u8th0QGtnDH3TBDj5/s1600/digital+marketing.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="426" data-original-width="1126" height="121" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjR85DoEyeAkaFG4LmCCx0do9qNQvkdI5yR787K6oCahPaK6y_1HPTc9fAonNaKBRHdRW-YWxyt0nCw5sGWPdUoWk-T7mau2SDGSlPhKnRD41M37z936dCZlva3o2u8th0QGtnDH3TBDj5/s320/digital+marketing.jpg" width="320" /></a>Ever efficient Google has created a website where you can enter your webpage URL (Uniform Resource Locator) or web address to test it. Find and click on the Mobile-Friendly Test, enter your web address and you will quickly know the results. If you fail the test, contact your web developer or website host to find out how to make your website responsive or mobile friendly. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>What is a mobile-friendly design?</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
A mobile-friendly website is one that is designed to work the same way across all devices. A website with no usability concerns regardless of whether it's being viewed on a phone, tablet or laptop is mobile friendly. If your website, like most law firm websites, is basic with few navigation drop-downs and no animation, it may pass the test. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>The key features of a mobile-friendly website are:</b></div>
<div class="MsoNormal">
<span style="white-space: pre;"> </span>Static content that doesn't change,</div>
<div class="MsoNormal">
<span style="white-space: pre;"> </span>Simplified navigation,</div>
<div class="MsoNormal">
<span style="white-space: pre;"> </span>Images display smaller, and it's</div>
<div class="MsoNormal">
<span style="white-space: pre;"> </span>Not reliant on a particular operating system to work properly</div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
<b>What about a responsive design?</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
A responsive website is one that changes based on Sally Consumer's needs and the device she's using to conduct her search. With responsive design, text and images change from, for example, a three-column layout to a single column display. Unnecessary images are hidden so they don't compete with the more important information on the smaller display. </div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
<b>The key features of a responsive website are:</b></div>
<div class="MsoNormal">
<span style="white-space: pre;"> </span>Content changes,</div>
<div class="MsoNormal">
<span style="white-space: pre;"> </span>Abbreviated navigation,</div>
<div class="MsoNormal">
<span style="white-space: pre;"> </span>Improved images, and it's</div>
<div class="MsoNormal">
<span style="white-space: pre;"> </span>Reliant on a particular operating system to work properly.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Which do I need?</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
A simplified mobile friendly site will give you a consistent website experience across all devices. If you don't have a large mobile audience (less than 35%), your site is simple with mostly text and images and your picture sizes are small, allowing for quick loading, a mobile-friendly site is for you.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Consider a responsive site if more than 35% of your web traffic is on mobile devices, your website content is complex or has features that are difficult to use on a phone or tablet or you want your website to appear up-to-date longer. Be aware that a responsive design takes expertise, proper planning and a larger budget. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Sally Consumer is in a hurry. She wants to solve her problems now. She will quickly pass by websites that load slowly and are hard to navigate on her phone or tablet. To be sure your website is the one she picks, test it for mobile-friendliness and make any necessary adjustments. i</div>
<div class="MsoNormal">
<br /></div>
Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0tag:blogger.com,1999:blog-6425228050749435836.post-52365478929528587852018-04-07T12:12:00.000-04:002018-04-07T12:12:21.835-04:00Finding the ROI on Your Website and What it Means
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<!--StartFragment-->
<br />
<div class="MsoNormal">
You’ve redesigned your website and it’s been up since the
first of the year so now is the time<o:p></o:p></div>
<div class="MsoNormal">
to track, compile and analyze its data. Measuring your
website’s Return on Investment (ROI) is the key to assessing the effectiveness
of your Internet marketing efforts.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWbCpK6MCw19LRfLGT65AQUU8_dj5sV4_9KpldgR9liVXq0kkVKRHtLwkbJqIebdcodq8IpIssbvQXUKYTAosQLm6qGqecwVXOKSaneAkHUd6jVkjPXO_bdkf5nuNlu7TXN-yzJZnQxgFv/s1600/connector-google-analytics-logo.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="266" data-original-width="580" height="91" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWbCpK6MCw19LRfLGT65AQUU8_dj5sV4_9KpldgR9liVXq0kkVKRHtLwkbJqIebdcodq8IpIssbvQXUKYTAosQLm6qGqecwVXOKSaneAkHUd6jVkjPXO_bdkf5nuNlu7TXN-yzJZnQxgFv/s200/connector-google-analytics-logo.png" width="200" /></a></div>
<div class="MsoNormal">
<b>Google Analytics,</b> which is free, can be incredibly useful to
track the behavior of the traffic to your site. It can tell you how many people
visit, how they get there, how long they stay, where they live and how many
fill out the <i style="mso-bidi-font-style: normal;">contact me</i> form. With
this information, you can find the under-performing site content and it can
help you determine your ROI.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In order to get a clear picture, we have to enter the world
of numbers. Experts recommend using the following categories of information:<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;">Number of
Visitors</b>: Track the volume of visitors to your website within a set period
of time. Use a longer period of time for more accurate results.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;">Conversion
Rate:<span style="mso-spacerun: yes;"> </span></b>A conversion happens when a
client completes the contact form or sets up an appointment. Calculate the
conversion rate by dividing the number of conversions by the total number of
site visits. <b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;">Leads: </b>Visitors
times Conversion Rate = Leads. Knowing this figure can help you determine
whether what you’re doing is effective or not. (Example: 4500 visitors x 2% =
90 leads)<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;">Closing
Rate: </b>Divide the number of people who buy your service by the number of
visitors. Example: 100 sales divided by 5000 visitors equals a 2% closing rate.
Experts say 1 to 3% is good. <b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;">Lifetime
Value: </b>Lifetime value is how much money the client brings in over the
course of time. The client who needs frequent legal services is worth more. <b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;">Delivery
Costs: </b>That figure is the cost of your website. It is a rough figure which
includes the total development costs, if this is a new site and that cost has
not already been accounted for, and the monthly costs of operating the website,
which includes costs like hosting and any monthly fees for 3rd-party tools you
use. <b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Calculate the ROI of
Your Website:<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The number we’re seeking is the number of consumers that
became clients solely through the website. This means they scanned your site,
sent a <b style="mso-bidi-font-weight: normal;">contact me</b> form or set up an
appointment. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Once the information is collected you can calculate your
website’s ROI. Using the formula below will give you a rough idea: <o:p></o:p></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-style: italic;">ROI = (Sales – Cost)/Cost)<span style="mso-bidi-font-weight: bold;"><br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-size: 9.0pt; mso-bidi-font-style: italic;"><o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="mso-bidi-font-style: italic;">It’s typically
expressed as a percentage, so multiple your result by 100. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Figuring the ROI on your website helps you to make educated
website decisions; keeping the things that work and reworking the areas that
don’t produce as well. Often small changes can make a big difference in your
results.<o:p></o:p></div>
<!--EndFragment--><br />Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0tag:blogger.com,1999:blog-6425228050749435836.post-70295999876727046252018-03-27T14:27:00.000-04:002018-03-27T14:27:13.920-04:00The Importance of Bar AssociationsMost attorneys are members of a State. Many of those state bars, in addition to administering state licensing requirements, provides a number of services to its members. However, there are other local and specialty bar associations to which lawyers can belong.<br />
<b><br /></b>
<b>What are they and what services do they provide? </b><br />
<br />
<b>First,</b> there are local bar associations that serve lawyer members in specific counties, cities and towns. Many provide practice benefits including:<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiukEdEOYQK3jCOI_On-lWRIvHzvYkD46OkDGTfyYkk1l4ZjnK79A2kqtcy2B2K1rl3AyOai0PgsdGemJUgt-itEZyVMlYXeOkInlkiOsTI9xFSjWCEmNyImtOsrsF0ElNgo84VMXyovwO5/s1600/Fotolia_lawyer+signs+.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="349" data-original-width="343" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiukEdEOYQK3jCOI_On-lWRIvHzvYkD46OkDGTfyYkk1l4ZjnK79A2kqtcy2B2K1rl3AyOai0PgsdGemJUgt-itEZyVMlYXeOkInlkiOsTI9xFSjWCEmNyImtOsrsF0ElNgo84VMXyovwO5/s200/Fotolia_lawyer+signs+.jpg" width="196" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">legal advertising </td></tr>
</tbody></table>
<br />
<br />
<ul>
<li>Substantive information on practice trends,</li>
<li>Affordable continuing legal education through its practice sections,</li>
<li>Fostering relationships among members,</li>
<li>Referral services for the public,</li>
<li>Mentoring-both as mentor and mentee, and</li>
<li>Cultivating camaraderie and professional respect. </li>
</ul>
<br />
Successful bar associations have members who dedicate real time and effort to the organization. By doing so, members can develop relationships they need to grow their business. An example is the Ingham County Bar Association, to which I belong, begun in 1895 and still providing networking opportunities including awards banquets, fundraisers, a luncheon lecture series, a newsletter and a bench/bar conference.<br />
<br />
<b>Second</b>, there are specialty bar associations which serve attorneys who work in a specific practice area. They can be a source for information about your chosen niche practice area. Examples in Michigan are:<br />
<br />
<br />
<ol>
<li>Criminal Defense Attorneys of Michigan--Hosts two yearly conferences to update its members on developments in the practice of criminal defense. </li>
<li>Michigan Creditors Bar Association-provides education on collection law,</li>
<li>Michigan Intellectual Property Law Association-sponsors social events, career panels at law schools and a luncheon speaker series.</li>
<li>Michigan Association of Justice-one of the largest specialty groups, its goal is to help the working class of Michigan if they are wrongfully injured.</li>
</ol>
<br />
<b>Finally,</b> there are bar associations that serve specific groups of people such as:<br />
<br />
<ul>
<li>National Association of Women Lawyers which strives to secure the full and equal participation of women in the legal profession,</li>
<li>Wolverine Bar Association, established in the 1930's for African-American attorneys in Michigan addressing the unique and distinct needs of their community for legal service, representation, and protection, or</li>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="clear: right; float: right; margin-bottom: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdd_D0ETNpRVeeIsQ91NgkN79sYkulCp9r5rA9zXQMH16oWQImx6P_GOOpNS5qOaQ5y1PaHJ-pE6N8JEBujJVYkvJNaMLRHPRCvED2GY8vjuePWFOzrP8ENUljsfuCjiBkfIL0gmc2s03e/s1600/fotolia_Judge.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="649" data-original-width="535" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdd_D0ETNpRVeeIsQ91NgkN79sYkulCp9r5rA9zXQMH16oWQImx6P_GOOpNS5qOaQ5y1PaHJ-pE6N8JEBujJVYkvJNaMLRHPRCvED2GY8vjuePWFOzrP8ENUljsfuCjiBkfIL0gmc2s03e/s200/fotolia_Judge.jpg" width="164" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">the red-robed judge</td></tr>
</tbody></table>
<li>Catholic Lawyers Society sponsoring several events for its members throughout the year.</li>
</ul>
<br />
As you can see, bar associations are as varied as the profession itself. Deciding which association to join can be difficult and may change as you progress through your legal life. Many lawyers begin with the local bar association and then move on to add a niche practice area or specific group of people. Each provides benefits; only you can decide if those benefits will help you and your practice<br />
<div>
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0tag:blogger.com,1999:blog-6425228050749435836.post-75308526088829429572018-03-11T17:31:00.000-04:002018-03-11T17:31:39.199-04:00The Language of the Internet<br />
<div class="MsoNormal">
Each discipline has its own language. The law has a rich
history of words that lawyers like to use and few outside the law understand. The
Internet, too, has special words, many borrowed from other fields or invented
by the users in the heat of creation. Understanding that language will help you
communicate with those raised with electronic devices and your marketing
director.</div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
When you start your day, you <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">boot up</i></b> your computer.
The term is a shortening of the word bootstrapping, which was the name adopted
by the early computer scientists in the 1950’s to refer to the start-up process
of the computer. They thought of it as the computer pulling itself up by the
bootstraps. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
To access the Internet, you use an <b style="mso-bidi-font-weight: normal;">Internet Service Provider</b>, which can be wireless <b style="mso-bidi-font-weight: normal;">(Wi-Fi)</b> and is provided by a company or
organization. Once there, you use a <b style="mso-bidi-font-weight: normal;">web</b>
<b style="mso-bidi-font-weight: normal;">browser,</b> a<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"> </i></b>free software program
included on computers and mobile devices at time of purchase. The browsers (Chrome,
Firefox, Safari, etc.) let you view online content. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Some basic terms:<o:p></o:p></div>
<ul>
<li><o:p> </o:p><span style="font-family: "Times New Roman"; font-size: 7pt; text-indent: -0.25in;"> </span><b style="text-indent: -0.25in;"> </b><span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span><b style="text-indent: -0.25in;">Internet
Protocol (IP) Address</b><span style="text-indent: -0.25in;"> A set of unique numbers that identifies every
computer and device that connects to the Internet.</span></li>
<li><span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span><b style="text-indent: -0.25in;">E-mail</b><span style="text-indent: -0.25in;">
Mail that's electronically transmitted by your computer.</span></li>
<li><span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span><b style="text-indent: -0.25in;">Homepage </b><span style="text-indent: -0.25in;">The
first page that is viewed when the browser starts.</span></li>
<li><span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span><b style="text-indent: -0.25in;">Hypertext
Transfer Protocol Secure (HTTPS)</b><span style="text-indent: -0.25in;"> It is the set of rules by which Web pages
are transferred across the Internet.</span></li>
<li><span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span><b style="text-indent: -0.25in;">Link or
Hypertext Link</b><span style="text-indent: -0.25in;"> An underlined word(s), phrase(s), or graphics on a Web page
that transports the reader to additional or related information on the
Internet.</span></li>
<li><span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span><b style="text-indent: -0.25in;">Uniform
Resource Locator (URL)</b><span style="text-indent: -0.25in;"> An addressing scheme used to locate you and other resources
on the World Wide Web.</span></li>
<li><span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span><b style="text-indent: -0.25in;">File
Transfer Protocol (FTP)</b><span style="text-indent: -0.25in;"> The standard method for downloading and uploading
files over the Internet.</span></li>
<li><span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span><b style="text-indent: -0.25in;">Web Page</b><span style="text-indent: -0.25in;">
A single hypertext file or a page that is part of a Website.</span></li>
<li><span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span><b style="text-indent: -0.25in;">Website</b><span style="text-indent: -0.25in;">
A collection of Internet pages or files.</span></li>
</ul>
<!--[if !supportLists]--><o:p></o:p><br />
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoNormal">
When Sally Consumer searches the Internet and lands on your
webpage, she can get there in two ways—organically or directly. <b>Organic Traffic </b>is not traffic unfertilized
with chemicals but unpaid traffic from search engines, social media sites such
as LinkedIn, Facebook or Twitter, referrals from other sites which happens when
Sally clicks on a link on another website such as your SBM profile. <u>Organic
traffic</u> is what you want to attract using keywords in your content such as
Traverse City Family Law Attorney so when Sally types those words in a query your
site appears.</div>
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<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Direct Traffic—</b>Sally
types your <b style="mso-bidi-font-weight: normal;">URL</b> into a browser,
immediately connecting with you.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Lately, we’ve heard the word <b style="mso-bidi-font-weight: normal;">“Troll.”</b> While in folklore a troll was a mythical giant or dwarf
that caused harm such as the trolls that took over the public bridge in “The
Three Billy Goats Gruff,” </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Wikipedia defines the Internet Troll as: <i>"Someone
who posts inflammatory, extraneous, or off-topic messages in an online
community, such as a forum, chat room, or blog, with the primary intent of
provoking readers into an emotional response or of otherwise disrupting normal
on-topic discussion.” </i><span style="mso-bidi-font-style: italic;">Be wary of
the trolls under the bridge or on the Internet.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<br /></div>
Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0tag:blogger.com,1999:blog-6425228050749435836.post-1853442565593316762018-03-03T13:52:00.000-05:002018-03-03T13:52:34.165-05:00Creating a Content Publishing Strategy for Your Firm<br />
When Walter Consumer has a legal problem, his first reaction will be to turn to the Internet. At this point he is not looking for a lawyer, he is looking for information. He might ask “What is personal injury?” or “What is a Power of Attorney?” Providing content that answers his questions helps you connect with him early in his search. To be sure that you are on target with your content marketing you need a publishing strategy. <br />
<br />
A well-developed law firm publishing strategy improves the firm’s profile and supports its business development. The reason to publish great content is to increase business so be sure your publishing strategy fits with and furthers your business strategy.<br />
<b><br /></b>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7jRyU4BB2QhMxvCh58NajAz3_Byt8LpvomcYe41F-TXoOJXW_iGjjguvj0dMcVdwg6KkecPuzSV0YWszAJ4NEZoZOmHulsoMgkp1brQZ3YbIgQcFwNLUglyGHLaAalB37ZUuoiV_SqiCs/s1600/Fotolia_toolbox.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="693" data-original-width="693" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7jRyU4BB2QhMxvCh58NajAz3_Byt8LpvomcYe41F-TXoOJXW_iGjjguvj0dMcVdwg6KkecPuzSV0YWszAJ4NEZoZOmHulsoMgkp1brQZ3YbIgQcFwNLUglyGHLaAalB37ZUuoiV_SqiCs/s320/Fotolia_toolbox.jpg" width="320" /></a></div>
<b>A Publishing Strategy Includes: </b><br />
<br />
<b>Your market:</b> Your first consideration is your market. If you are a solo practitioner, you may have one type of client. Larger firms, however, could have several practice areas with specific client types you want to reach. Try to be as specific as you can when describing the prospective client. For example, if your personal injury cases are limited to motorcycle accidents, you would write for those readers.<br />
<b><br /></b>
<b>Your Content: </b>Consider the needs of your proposed reader and plan your content accordingly. Content can include frequently asked questions, case summaries, discussion of current legal events, how to guides or legal business updates.<br />
<br />
<b>Your Format:</b> There many ways to publish content on-line. You can write a blog, a feature article, a newsletter or an e-book. Other formats include videos and podcasts. Each one has its benefits. Which you use depends on your reader and your skills at communicating.<br />
<br />
<b>Your Schedule:</b> As was said in Mice and Men, “The best laid plans of mice and men often go awry.” This especially true of writing marketing content. To stay on track, set a schedule, put the dates in your calendar and when the time comes, sit and stare at the blank screen until the words emerge. Keeping a regular publishing schedule is the best way to retain readers and be recognized by the search engines.<br />
<br />
<b>Your Budget: </b>Your budget will include two types of expense. <u>First,</u> moneys spent to hire a staff person to write content or to hire a freelance contract content creator. <u>Second</u>, for the lawyers responsible for producing content, account for their non-billable time in their personal development plans.<br />
<br />
<b>Your Team:</b> Someone in the firm needs to be in charge of the publishing strategy. For large firms, that person is usually the marketing director; in smaller firms, it would be the lawyer or a staff member. <br />
<br />
<b> Finally,</b> how do you know if the plan is working to bring in more business? Try to set goals that are measureable such as percentage of new work from existing clients, number of new clients or more speaking requests for a particular practice group. <br />
<br />
<br />Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0tag:blogger.com,1999:blog-6425228050749435836.post-55299416040419445102018-02-17T11:47:00.000-05:002018-02-17T11:47:29.918-05:00 Increase Your ReferralsThe oldest, most reliable form of generating leads for lawyers are referrals. In fact, it is probable that your very first client came to you via a referral, who, in turn, referred the second client and so forth. The 2017 Clio study found that 62-percent of people find their attorneys through referrals from family or friends.<br />
<br />
<b>How can you increase your referrals?</b><br />
<b><br /></b>
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkjWXsu8tO-LbjuZx7TGP9ex__dz25iC0aRbOPITLLgygwWGKfqlaR74wq9coa8GFbdoYyBfghDslI9YJN72v5tQ0CwWRWx1CMJXv0qCSxtjckKiypgWhKuIqKt8EF-xaVG8Nam6qo8ZRP/s1600/Fotolia_cheering.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="556" data-original-width="863" height="206" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkjWXsu8tO-LbjuZx7TGP9ex__dz25iC0aRbOPITLLgygwWGKfqlaR74wq9coa8GFbdoYyBfghDslI9YJN72v5tQ0CwWRWx1CMJXv0qCSxtjckKiypgWhKuIqKt8EF-xaVG8Nam6qo8ZRP/s320/Fotolia_cheering.jpg" width="320" /></a></div>
<b>Do Good Work:</b> The best referrals come from satisfied clients and doing good work for those clients is the very best way to get those referrals. Clients notice the small things—being on time, listening to what they say, explain and explain again until they understand, even when they don’t get all they want. Those contented clients will remember you and will send others your way.<br />
<b><br /></b>
<b>Expand your e-mail list:</b> Be sure to ask for a new client’s e-mail and permission to send information via e-mail. Assuming your website has content, use that content to send out a periodic e-newsletter. Your newsletter should include great content, images, links and overviews. It doesn’t need to be long, simply well-written and attractively formatted. And don’t forget to include bits about the daily goings-on in the office that shows off your staff’s personality. Such content gives a personal touch and makes people feel invested in the people behind your brand.<br />
<b><br /></b>
<b>Create and maintain relationships with other businesses: </b>Forming relationships with businesses that complement your practice such as, for example, accountants, investment advisors, realtors, or health professionals can also lead to referrals. Keep them up to date with a newsletter and remember to refer business their way when appropriate.<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhf1rL5OH_5iOdwWnyY4sMAI80kv5zfd9IzjkToB0mxuwXJXkvgp1B42HWOUtzKIqDj1lc4oT7aakGka-5MgHq40RBUFRFUjhixm_4AIKK5gBI0EeOJ8AH0y4OGvSMHRu0IcA0TURZOkwgP/s1600/thank+you.jpg" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" data-original-height="920" data-original-width="1150" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhf1rL5OH_5iOdwWnyY4sMAI80kv5zfd9IzjkToB0mxuwXJXkvgp1B42HWOUtzKIqDj1lc4oT7aakGka-5MgHq40RBUFRFUjhixm_4AIKK5gBI0EeOJ8AH0y4OGvSMHRu0IcA0TURZOkwgP/s200/thank+you.jpg" title="" width="200" /></a><b><br /></b>
<b>Out of the Office Activities:</b> Lawyers donate a lot of time to their communities. Most find such work gratifying. Report about it in your newsletter. Remember that clients and peers who know more about the firm are more comfortable making a referral.<br />
<br />
<b>And, finally,</b> show your appreciation for clients who refer work your way. This can be as simple as a hand-written thank-you note to show your gratitude for the effort they’ve taken to help your business. Even if you don’t take the matter and refer it to another lawyer, be sure to thank the client. They will remember, refer other matters and your business will grow.<br />
<br />Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0tag:blogger.com,1999:blog-6425228050749435836.post-25676726173926829952018-02-09T12:04:00.001-05:002018-02-09T12:04:18.522-05:00Keeping Your Clients Coming Back<div style="background-color: white; border: 0px; box-sizing: border-box; font-family: Calibri, Arial, Helvetica, sans-serif; font-size: 16px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 25px; margin-bottom: 18px; padding: 0px; vertical-align: baseline;">
While lawyers and law firms do not have Black Friday sales on contracts or wills, there are techniques you can use to retain clientele. The practice of law is both a service and legal business. Looking at both of these aspects can help you find ways to retain clients.</div>
<div style="background-color: white; border: 0px; box-sizing: border-box; font-family: Calibri, Arial, Helvetica, sans-serif; font-size: 16px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 25px; margin-bottom: 18px; padding: 0px; vertical-align: baseline;">
<span style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">The Legal Business</span></div>
<ul style="background-color: white; border: 0px; box-sizing: border-box; font-family: Calibri, Arial, Helvetica, sans-serif; font-size: 14px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; list-style: square outside; margin: 0px 0px 10px 18px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Do great work and be a leader in your area of practice. Your legal work should demonstrate a good understanding of issues and satisfy your client, even if the result was not quite the one desired.</li>
<li style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Plan for an imperfect outcome—there are two sides to every legal issue, so a frank discussion of both sides and the merits of each case will prepare your client for an adverse outcome should one occur. And, when you win on all points, you’ll look like a star.</li>
<li style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Know your client’s business well enough to be aware of legal issues that may come up in the future. A simple note about a regulation change that may affect business will let clients know you are aware of their needs.</li>
<li style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Keep clients informed. For example, when you write a blog post about the latest case that could affect client estate plans, send them a copy of the post.</li>
</ul>
<div style="background-color: white; border: 0px; box-sizing: border-box; font-family: Calibri, Arial, Helvetica, sans-serif; font-size: 16px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 25px; margin-bottom: 18px; padding: 0px; vertical-align: baseline;">
<span style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">The Service Business</span></div>
<div style="background-color: white; border: 0px; box-sizing: border-box; font-family: Calibri, Arial, Helvetica, sans-serif; font-size: 16px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 25px; margin-bottom: 18px; padding: 0px; vertical-align: baseline;">
The service side of your business is just as important as the legal side. There are several lawyers who can do what you do, so giving clients that little extra bit of care will keep them coming back and referring others to you. Here are some things to consider.</div>
<ul style="background-color: white; border: 0px; box-sizing: border-box; font-family: Calibri, Arial, Helvetica, sans-serif; font-size: 14px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; list-style: square outside; margin: 0px 0px 10px 18px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Communicate—the biggest complaint clients make about lawyers is their failure to communicate (American Bar Association study). Know how your clients like to be kept informed of case progress, either by phone or email.</li>
<li style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">If you want clients to know you care for them, just check in from time to time. Even if nothing is going on, phone, stop in, or take them out to lunch.</li>
<li style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">There is a good chance that clients will interact more with your staff than with you, so make sure your staff is professional. A helpful office staff is a great asset and increases your service value immensely.</li>
<li style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">If your client needs help with a legal matter outside of your area of expertise, offer referrals to lawyers who can help. They will remember your assistance, call you for other legal needs, and bring referrals to you.</li>
</ul>
<div style="background-color: white; border: 0px; box-sizing: border-box; font-family: Calibri, Arial, Helvetica, sans-serif; font-size: 16px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 25px; margin-bottom: 18px; padding: 0px; vertical-align: baseline;">
Take some time now to think about how to keep your clients coming back, and be sure to add these strategies to your business plan.</div>
<div style="background-color: white; border: 0px; box-sizing: border-box; font-family: Calibri, Arial, Helvetica, sans-serif; font-size: 16px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 25px; margin-bottom: 18px; padding: 0px; vertical-align: baseline;">
<img alt="Roberta Gubbins" src="https://www.michbar.org/Portals/0/Images/gubbinsprofilepicture.png" style="border: 0px; box-sizing: border-box; float: right; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: 98px; line-height: inherit; margin: 0px 15px; padding: 0px; vertical-align: middle; width: 65px;" title="Roberta Gubbins" />After years practicing law, <span style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Roberta Gubbins</span> served as editor of the <em style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; letter-spacing: 0px; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Ingham County Legal News</em>. Since leaving the paper, she provides writing services to lawyers ghostwriting content for websites, blogs, and articles. She is editor of <em style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; letter-spacing: 0px; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">The Mentor</em>, the SBM Master Lawyers Section newsletter.</div>
<div style="background-color: white; border: 0px; box-sizing: border-box; font-family: Calibri, Arial, Helvetica, sans-serif; font-size: 16px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 25px; margin-bottom: 18px; padding: 0px; vertical-align: baseline;">
<br /></div>
Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0tag:blogger.com,1999:blog-6425228050749435836.post-42234967333753630792018-02-03T16:11:00.000-05:002018-02-05T08:32:24.301-05:00 Face to Face Networking—You Need It<br />
“Are you ready?” Dick asked sister Sally. “I have to be there early to help set up.”<br />
<br />
Sally sighed, “I’ve been talking all day. I don’t have any words left.”<br />
<br />
“You’ll be fine. You like these events and you said you want to meet the new probate Judge,” said Dick as they walked out together on their way to their bar association networking event.<br />
<br />
Dick was right. Sally was the type who enjoyed their face to face networking efforts while Dick was more comfortable when he had a task to perform. Both, however, realize the importance of attending networking opportunities.<br />
<b><br /></b>
<b>Why You Need to Network In-person.</b><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhF_RgEIbWtvIANVtOrPWL_bI79Y9EXHgF1OVdDvL0WeeDFQZHQ03dFwJkI5BPgVhCQLT7hmx47mqY7u5O8WjdpvhiPmM5ZsWeN2jFH6qcdgLQY5qgL2AtH1fhmavR_y-T_2Li6Zf-Udp9a/s1600/Fotolia_networking+3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="693" data-original-width="693" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhF_RgEIbWtvIANVtOrPWL_bI79Y9EXHgF1OVdDvL0WeeDFQZHQ03dFwJkI5BPgVhCQLT7hmx47mqY7u5O8WjdpvhiPmM5ZsWeN2jFH6qcdgLQY5qgL2AtH1fhmavR_y-T_2Li6Zf-Udp9a/s200/Fotolia_networking+3.jpg" width="200" /></a></div>
<br />
Lawyers, like the majority of humanity, are social beings. That means despite all your Internet social networking efforts, you need to get out of your office and go out into the world.<br />
<br />
Meeting people face to face, sharing experiences, ideas and interests is a valuable opportunity to keep your name and practice a step ahead. Meeting in person lets your online acquaintances put a face and personality to the name they see on the blog or e-mail or website and helps build trust while creating a positive rapport for future discussions.<br />
<br />
Your reasons for attending an event will vary with the type of audience. Dick and Sally are attending a bar association event. As Elder Law practitioners, they receive a number of referrals from other attorneys and make referrals to lawyers in other areas of practice. Thus, their goal is to renew old acquaintances and meet new members. If they were attending a community event, they would want to meet new people and find a way to assist the group.<br />
<br />
<b>How to succeed.</b><br />
<br />
Once you’ve decided why you’re attending this particular event, here’s how to make the most of your time:<br />
•<span style="white-space: pre;"> </span>Pinpoint your networking goal,<br />
•<span style="white-space: pre;"> </span>Discover who will be there, decide who you want to meet and ask yourself what you want to know about them,<br />
•<span style="white-space: pre;"> </span>Have a 10 second introduction ready. People want to know both your name and area of practice, and<br />
Think about what you have to give to others.<br />
<br />
Now you’re at the event, it’s the cocktail hour, everyone is milling around. Some of you are naturals at these events—you can schmooze with the best of them. Others need help. People like to talk about themselves so a few questions can get the conversation going.<br />
<br />
1.<span style="white-space: pre;"> </span>How long have you been a member of this organization?<br />
2.<span style="white-space: pre;"> </span>What keeps you busy outside of your practice?<br />
3.<span style="white-space: pre;"> </span>What got you interested in ________________?<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH0MVo085eMPCL7rTV0T21XjXzxaDB42uq4oKeBfnu0qQ9lRyt5nS_oRMgDSxVOQKgAO1BSI5jcRW1wa9vJx28HB0MJ8TIVAl3R1hF5ljn5nBobgQLl9dSaimNvTIV4fG6TuFDVUQliiVI/s1600/Fotolia_one_S.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="693" data-original-width="693" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH0MVo085eMPCL7rTV0T21XjXzxaDB42uq4oKeBfnu0qQ9lRyt5nS_oRMgDSxVOQKgAO1BSI5jcRW1wa9vJx28HB0MJ8TIVAl3R1hF5ljn5nBobgQLl9dSaimNvTIV4fG6TuFDVUQliiVI/s200/Fotolia_one_S.jpg" width="200" /></a>4.<span style="white-space: pre;"> </span>I read your book, blog, article …,<br />
5.<span style="white-space: pre;"> </span>I just saw on LinkedIn that we went to the same college.<br />
<br />
Don’t monopolize the conversation and leave gracefully. Introduce the person to a new arrival if known or simply comment on how much you’ve enjoyed talking with them and excuse yourself. Then move on.<br />
<br />
You aren’t done simply because the event is over. If you promised a follow-up, do it within a week of the event or you will lose credibility that you can never get back.<br />
<br />
A healthy network is made up of contacts from all parts of your life. Face to face networking added to your Internet campaign will help your practice grow.<br />
<br />
<br />
<br />
<br />Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0tag:blogger.com,1999:blog-6425228050749435836.post-48371321476558466432018-01-21T10:01:00.000-05:002018-01-21T18:15:41.509-05:00It’s Time to Update Your Profile<div class="MsoNormal">
<span style="font-size: 12pt;">The <b>About Us or Profile page</b> is the second most visited page
on your website. Consumers find the Home page and then, to learn about you,
they click on your profile. Often these readers are under the stress of a legal
problem so they want and need to connect with someone who can help. Therefore,
your profile page, as the place where they can learn about you and your
practice, is a significant part of their decision-making process.</span></div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Because your profile page is so important, it is vital that
you review and update it every three to four months. The following are items to
consider:<o:p></o:p></div>
<div class="MsoNormal">
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<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Your name, title and
contact info </b>should be right up front and easy to see. Prospective clients
don’t want to work hard to find that information. They will navigate away from
your profile or website before spending time searching.<o:p></o:p></div>
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<b style="mso-bidi-font-weight: normal;">Your photo</b>:
Readers want to see the person they will be working with. Make sure the photo
is current and professionally done. A selfie won’t do the job.<o:p></o:p></div>
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<br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgA0WLflC4ia3jSeXdhm3eKnhfmEIp4Hqr1mduinfsvYpP3He0kmHrUBStwO0aEqpm_yWVt4MGP7bLqfYGDGDjxdQFKx5sH4kvuhohUXcUb3gxXw0Ipt6meZZ0VL0TZIu8KAtsyhkD7NFCS/s1600/Fotolia_writing_S.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="526" data-original-width="912" height="184" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgA0WLflC4ia3jSeXdhm3eKnhfmEIp4Hqr1mduinfsvYpP3He0kmHrUBStwO0aEqpm_yWVt4MGP7bLqfYGDGDjxdQFKx5sH4kvuhohUXcUb3gxXw0Ipt6meZZ0VL0TZIu8KAtsyhkD7NFCS/s320/Fotolia_writing_S.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">writing your profile-old school</td></tr>
</tbody></table>
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<b style="mso-bidi-font-weight: normal;">What you do for your
clients: </b>Writing in plain English and avoiding legalese and jargon, tell
the reader what type of law you practice. Write in first person (I) if possible—some
large law firms use third person (Lance Lawyer) and use pronouns. Tell the
readers what it’s like to meet with you and how you will work to help them with
their problem. If you have added a new service this is the place to let the
readers know about it. <o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Write a compelling
lead: </b>If your lead starts like so: I. M. Lawyer is a shareholder in the
firm…it needs to be re-written. Better to write: ‘As an elder law attorney, I
help older persons with issues about their future care as well as their estate
planning needs.’ This tells prospective clients seeking this type of help that
they are in the right place.<o:p></o:p></div>
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<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Interesting Facts
about you: </b>Think about what makes you excel at lawyering. Maybe you’re
really good at explaining law to clients or helping them reach a solution to
their problem. Tell the readers what you like most about your area of practice,
describe your hobbies and include your latest community relations activities.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Once your profile page on your website is up to date, check your LinkedIn Profile and any others that are out there that need review. Keeping your profile current is one of the most effective marketing efforts you can do to bring in more business.</div>
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<div class="MsoNormal">
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Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0tag:blogger.com,1999:blog-6425228050749435836.post-10346530828808294842018-01-14T15:19:00.000-05:002018-01-14T15:19:12.267-05:00Find Clients Using Niche Marketing<b> Niche Market:</b> <i>a focused, targetable portion of a market. It is a narrowly defined group of potential customers that have specific needs. </i><br />
<br />
A law firm that focuses on a niche is addressing a need for a service that is not being addressed by mainstream providers.<br />
Lawyers, like other professionals, can no longer be generalists. Because the law is too complex for you to be all things to all comers, it is necessary to select a specialized area of practice that suits you and your firm. Once that decision is made, your marketing should be selective—aimed at your niche market.<br />
A niche market is a defined, target market that can be classified by demographics such as age, location, gender, by socioeconomic factors or by industry or hobby. It can be as narrow or as broad as you want as long as it is well-described part of the population with the same wants, needs or behaviors.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUFg5OaicUdkBipo-U3d4wjlLatOH-2UTsBHK2tb4aS75NgixtT0rfP6i1AsRF-UP_N-VMBO6reJCvrJG8jTWrKDeI0NFVbOWQj9m8PM3jvvkLdUTg_B2LZAXx2NmoCAJcQ4fTPGC_fl0v/s1600/niche_market_drawing.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="934" data-original-width="1406" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUFg5OaicUdkBipo-U3d4wjlLatOH-2UTsBHK2tb4aS75NgixtT0rfP6i1AsRF-UP_N-VMBO6reJCvrJG8jTWrKDeI0NFVbOWQj9m8PM3jvvkLdUTg_B2LZAXx2NmoCAJcQ4fTPGC_fl0v/s320/niche_market_drawing.jpg" width="320" /></a></div>
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<b>How do I select a niche? </b><br />
<b><br /></b>
You begin by visualizing your ideal client. If you’ve been in practice for a while, think about the clients you liked working with, the ones that made you smile. Who would benefit from your legal services? What area of law are you passionate about? If you’re new to the practice of law, think of the legal specialties you liked in law school, the people you met in internships and create a description of the type of client you want to attract.<br />
You can narrow your field of law down to a particular type of individual, socioeconomic group or even industry. For example, if your area of practice is criminal law, you could specialize in DUI or the new marijuana laws or homicide. Or, if you like working with businesses, you narrow the field by the type of business, Internet or brick and mortar or by size such as start-ups or businesses with more than 50 employees.<br />
Once you narrow the niche down, search the Internet to determine the size of your market. You also need to look at the competition. How many lawyers are competing for the same clients in the same location? Don’t be discouraged, simply be aware so you can offer something the others don’t.<b> </b><br />
<b><br /></b>
<b>Why should I Niche Market? </b><br />
<b><br /></b>
Using a narrow approach can help you focus your marketing efforts to a specific group or industry so that you become known and recognized in that group. Niche marketing is cost-effective. Rather than mass marketing to a large audience, you are concentrating your time and money on one area of the market thus saving both precious commodities—time and money. You can become an expert in that group; the go-to lawyer for their legal needs. With the use of social media, your website, blog and networking, you can become known as the industry expert whether you’re a solo or a partner in large firm.<br />
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<br />Alexandra Hawthornehttp://www.blogger.com/profile/11501104927906748371noreply@blogger.com0Mason, MI 48854, USA42.5792027 -84.44358449999998642.5324352 -84.524265499999984 42.625970200000005 -84.362903499999987