Social media not your style? Open a Kiosk practice.

Social media is the “in” marketing tool for everyone, including lawyers. It is touted as the best thing since, well, sliced bread. Books are written about it, blogs tell you that real lawyers blog, twitter tells you to say it in 140 characters, and then there is Pinterest, Tumblr, Facebook and LinkedIn and new sites as yet not thought of. All of which are calling for your presence. 

But what if you want to simply talk to live people, listen to them, see them, use your well-known listening and speaking skills to help them find and solve their problems? 

One solution might be to open a kiosk. Kiosks have been around since the 13th century when they were small open pavilions placed in gardens. Now vendors use them wherever people congregate to sell small consumables or to dispense information and advice. Where can a lawyer put a kiosk?

How about the airport?

Those who remember when air travel was a pleasant, even joyous experience will also remember that it was a bit more dangerous. To satisfy the need to provide for our loved ones if the plane should go down in a cornfield, there were kiosks at the airport where you could buy short term travel insurance, designed to leave your adoring relatives a sizable inheritance should they have to carry on without your presence. 

Now air travel is a bit safer but ever so unpleasant. 

A lawyer at the airport could handle a variety of matters such as the documents needed if disaster did strike—the usual powers of attorney, simple wills, or statements describing the funeral if it becomes necessary. Passengers would board the plane secure in knowing they had provided for their families. 

Then there are the lawsuits that could be filed. 

Trouble with TSA?--perhaps a passenger’s civil rights were violated as the agents searched all their personal items including their person; or, their iPad, Laptop, and wonderful new camera are missing—they can immediately go to the Kiosk Lawyer, get the forms and file the complaint. 

Passengers stuck on the tarmac for hours without water, food, fresh air, heat or air conditioning? Call the Kiosk lawyer from the plane and start a complaint. Missing luggage? Airport delays? Talk to the Kiosk Lawyer to discover your rights.  

You can see the possibilities. 

Perhaps at the mall? 

Shoppers could stop by, discuss their problem in “real time,” and a solution might be reached or a later appointment set for more discussion. The new client would go off to continue shopping relieved that a solution to the problem might be at hand. You would be satisfied knowing that you had contact with a human being and another satisfied client.   

Or, take your kiosk on the road

Kiosks can be portable making the practice of law an adventure. Travel up and down your state, set up your Kiosk in the center of town, at fairs, wherever people congregate and practice your trade in real time with real contact with real people with real problems. 

No Social Media required. Just some old fashioned posters announcing your presence. All the marketing you need. Foot traffic will take care of the rest. 

Guest Blog: Social Media for authors, writing programs and many others.

 

My guest Blogger is Melissa Ford Lucken, Professor of writing and published author. Her suggestions on the use of Social Media work well for all, writers, business people and, yes, lawyers who want to make their Social Media efforts shine.

Social Media, what it should do for authors, writing programs and some #random #thoughts

I don't have any training in social media. I've formed my opinion from what I've heard at conferences, from other authors, and what I've pieced together from articles and stuff. Before I reworked my commercial fiction blog,  I averaged 150 hits a month. Now I average over two thousand and it continues to go up.

For me, I think social media ought accomplish to three key things:

• reinforce brand.
• organize the brand.
• build and maintain buzz. 

Reinforce Brand

By reinforce the brand, I mean provide information on events and topics, whatever things are of interest to the audience. I know "reinforce the brand" sounds kind of markety or contrived, but all I mean is to think about who you are as an author, and provide whatever your audience needs or is interested in. In the case of an author, that will be anything connected to the author's books and related topics. In the case of a writing program, audience would be prospective and current students, alum, faculty, and friends of the program. Friends of the program would be other writing programs that are in some way connected with the literary community, for example, journals students and faculty submit to and publish in. I've heard that social media should be 80% information, fun notes about successes, relevant chatter, and 20% promotion. If there is too much obvious promotion, the audience will not perceive themselves to be a beneficiary but a target. So they disconnect. I use this philosophy in my own use of social media.


Organize Brand

Another thing I think is helpful is to use social media (Facebook, Twitter, Pinterest, tumblr, etc) to drive the audience to the one common source. For me, my one common source is isabelledrake.com. Once they get there, readers will find not only what they are looking for, but other great stuff. The one source place serves as an archive of information and whatever else is relevant and is searchable. It's also designed to provide what the audience seeks. An author can use social media to drive the reader to the one source place (blog or website) by posting the content on the site and putting links to the site out in the media. For example, program press releases could be posted on the program blog or site and the link to the blog could be put on the program Facebook page. That way, the news gets out right away and it is also available later. Also, with student and faculty publications, the same thing. The info could be posted on the site with the link posted on Facebook and twitter. Instant news, but also available later. Another example, covers could be put on Pinterest and the cover would link back to the program site. See? The social media drives the audience to the site so they will see all the awesome stuff right there.

Build and Maintain Buzz
The need to generate buzz for authors is often discussed as though it is impossible and mysterious. There is certainly a luck component to "buzz" but authors can use social media to their advantage by thinking about how different social media accounts function and how the accounts can interconnect and strengthen each other. Name recognition is important for authors and writing programs but for different reasons. Authors need to focus on themselves and their work. Programs must consider the needs of the program as well as the needs of the students. The program needs buzz to attract new students; the current and alumni students need buzz to achieve their individual goals. This can be achieved through the use of social media. For example, featuring student work and news on a writing program site accomplishes both needs because the links to the program site can be easily shared by students, alum and faculty to people outside the program. If a someone in the writing program does a post or has something featured on the site, they can post the link on their own social media outlets and that too will drive people to the program site. This cross promotion generates buzz and enables the program to reach many people. Also, the post could be used later by students. For example, in a query letter or job application, the student could include the link to show off their work. The post on the program site would show off their work but again drive someone new to the site. In that way, it benefits both the student and the program.


Some really random thoughts:

I avoid posting anything on my site that will either need updating or that itself becomes out of date. Anything with a deadline, for example. To me those items become stale. I post those items on Facebook and others (twitter, tumblr) only.

I use Blogger because I find it easy to use. I know it is more simple and limited than Wordpress, but I get tangled up in WP. Wordpress locks up on me and has eaten more than one post...like after I have written them.

I have a tumblr blog where I'm trying to reach a slightly different audience. It doesn't have the ability to have "pages" like Blogger. That's a disadvantage because it would be difficult to organize stuff.
My Pinterest is new. I don't love it as much as other people, but it can be a fun task avoidance. I suppose it may turn into something.


Why the Pin-Ups here?
To reinforce brand, of course!

To read more of Melissa's thoughts visit http://mfaland.blogspot.com/

Make yourself known, write for your local bar newsletter

There are a couple of ways to become a thought leader in your field. One way is to write and the other way is to speak before a group. Since speaking in front of a group is one of the more common fears, right up there with fear of flying or creepy crawly things, writing is probably an easier choice. It can be done at any hour of the day or night, at your computer or by hand, in casual or formal wear and reviewed many times until it is close to perfect.

Writing for your local bar association newsletter is a great way to start getting your name recognized

in your legal community. Usually the guidelines are few: articles can be on any topic, if in doubt, send a query describing your topic to the Editor. Article lengths vary depending on whether your newsletter is published solely on line or a combination of paper and on-line. If it is coming to you soley on-line, the rules of writing for the web must be considered.

As I have mentioned in the past, on-line readers don’t read, they scan; and, they scan in an F pattern. To accommodate their reading habit, remember to:

·      Make your sentences and paragraphs short;

·      Use as few adjectives and adverbs as possible,

·      Add graphics and bolded headlines for interest,

·      Use bullet lists to break up space, and

·      Insert links where relevant to the material.

Your goal in writing for the screen is to make it as easy to get the information as possible. Our readers, all busy lawyers, want the material presented in a clear, easy to read style that they can absorb quickly.

Get more traction out of your article

Let’s say, you write your article, read it over, think it is brilliant, and want to get more exposure out of it. Your clients and fellow lawyers out in cyberspace should know about this. Since Google punishes sites that copy and paste the same exact content repeatedly on multiple pages, it is better to hyperlink your article on the your other social media platforms. Start by adding a comment about the article and a link on your web page.

Then move on to LinkedIn. Add your content as a status update; make an introductory comment and link the post directly to your Brief’s article. Twitter is one of the easiest ways to quickly share your knowledge with a wide audience. Attract your reader with a few key words, add hash tags to indicate search terms, and send it off to your followers.

Facebook is also a possibility. Many of you use it, so post the link to your article with a few descriptive words and drive more traffic to your posting. By sharing your article over multiple platforms, you have broadened the scope of your visibility. Don’t have all these social media tools yet? start with one and as it gets easier, add more. Soon you will build visibility for all you create.

The future--under the Dome or in the law firm

I am reading two books. One is Under the Dome by Stephen King, a great tale told by a talented author. The other is Tomorrow’s Lawyers by Richard Susskind, an interesting tale that looks at the impact of technology, the high costs of lawyering and other matters that will lead to new and exciting method of delivering legal services. 

I will probably finish the “Dome” before I finish Susskind’s book, which requires more thought, however from what I have read of it so far, I am intrigued with his predictions. 

Susskind writes that the biggest challenge facing lawyers and law firms is that the high cost of lawyering is driving more potential clients away. The family in need of a will, the small business owner seeking advice on how to write a contract or work with a labor union is let to his own devices because he can't afford to hire a lawyer to advise him. Susskind, who is British, calls the current form of servicing clients as bespoke, comparing it to the difference between a hand-tailored suit and the Men's Warehouse variety.  

Available on Amazon.com

Susskind believes one way to cut costs while giving good service is to serve communities of legal users rather individuals or organizations on their own. He calls this commoditization and defines it as work once handcrafted can be routinized and disposed of quickly with little need for lawyers intervention.

This is the more for less challenge facing lawyers. How to deliver more services for less cost. He claims dropping prices or pricing differently is not the answer. 

The better answer is to work differently--to work more efficiently. And the way to do that is to identify the work that requires more process than judgement, procedure instead of strategy or creativity and to have that work routinized and undertaken by less qualified humans or by computer. An example could be the software used to search discovery materials for key words determined by the lawyer to be necessary.

His second suggestion is have clients come together and share the costs of certain types of legal services. He calls this the collaboration strategy. Susskind admits that this strategy will require a change of thinking, a much more difficult process. The example he gives is of banks that have to comply with regulations--one lawyer or law firm could work with collaborating banks.

That's it for now. I am going back to the struggles of the folks stuck under a dome. It is not so mind boggling. I'll keep you posted on my progress through the future of lawyers.

Are you a screen sophisticate?

Screen Sophisticate: One who has a highly developed knowledge of the ways of the computer screen.

I am not. I am learning but I will always be behind the folks who are growing up with the screen as an integral part of their lives.  

I thought of that when I was cruising the local mall recently. I paused and watched a young father show his toddler how to use her finger to navigate a game on the father's smartphone. I am sure the child is learning to walk and talk, but she will know how to use her finger on the screen long before she is an accomplished walker or talker. If the child becomes a lawyer, she will think nothing of walking into court with a tablet computer or something as yet to be created, which will, of course, have all the files needed and be wirelessly connected to the court's system. 

Today's law school graduates are quite comfortable with the screen as a tool. The rest of us can learn. Like all disciplines, there is a learning curve and the first task is to learn the language of screens. Let's start with some of the basics:

• Binary--the number system used in computer science is binary or a base-2 system using two symbols: 0 and 1. The binary number 11000101110, for example, is equivalent to 1582. Frankly, that is as much as you need to know unless you want to explore the base 2 world, which I don’t. I had enough trouble understanding our base 10 system. I am a lawyer not a mathematician.
• Bit--(binary digit) is the smallest piece of information used by a computer consisting of either 0 or 1; there are eight bits in a byte 
• Byte--(binary term)--the basic measurement of computer data and consists of 8 bits. Computer storage is measured in larger increments of bytes such as Kilobyte (1024 bytes), Megabyte (1024 Kilobytes) Gigabyte (1024 Megabytes) then Terabyte, Petabyte, Exabyte, Zettabyte, Yottabyte, in order of increasing volume and following the same pattern. What does that mean in paper? One Megabyte is about 500 pages or one thick book, while 1 Terabyte is about 1 million thick books. 

If opposing counsel says he is sending 3 Megabytes of discovery, that's a lot but may be doable; if, however, he is sending a Terabtye or two, you might want to file a motion seeking help from the court or just say no. 

While that is probably enough of the techie stuff for today, I will add two more:

App or application--is the program in which you do your work. If on an iPad, you access the Apps with a touch of your finger--Your app screen, might look like this:

IPad screen

Apps are narrowly useful since the apps on the tablet screen are used to find information, not for creating it and each must be opened individually. Apps such as Quickoffice Pro can be used to write a letter or document but might be awkward when it comes to editing it. 

If you are using your tablet to read a brief or court case, there are, for example, apps (such as GoodReader or iAnnotate) for writing notes, highlighting text, making comments or underlining parts of a document that are helpful. 

Software--files on a disk that contain instructions for a computer--such as Microsoft Word or Excel or Firefox--which you install on your computer to use when creating documents or spreadsheets or going on the Internet. These programs have many more bells and whistles than the apps. 

That is probably enough techie stuff for today. I think, by learning a few terms and practicing on your tablet or computer, you and I can become more proficient and less awkward and truly be screen sophisticates. I will keep at it and I welcome you to join me.   

Reading on screens vs. paper

In another life, before law school, I taught first grade. My six-year-old students showed up in their shiny new clothes the first day of class fully expecting to go home that day able to read. To satisfy this expectation, I taught them a simple sentence and, in those days, it was probably "See Spot run." They were given a paper copy complete with picture, painstakingly colored with their new crayons, to take home and read to their parents.

They left that first day tired from the strain of being at school all day, but thrilled that they had tangible evidence of their reading ability. And, in their minds, it was a done deal. They could now read.

But what if, instead of a paper to clutch in their hands or stuff in the new lunch box along with the scraps of lunch they were too excited to eat, they had an e-reader with the sentence and picture? Would the thrill be the same?

Researchers are saying maybe not. According to a recent article in the Scientific American by Ferris Jabr, there have been over 100 published studies on the topic with varying results. While older studies concluded that screen reading is slower, less accurate and less comprehensive, more recent studies found few significant differences.

The first problem, according to the studies, is the loss of the feeling of where you are in the story. With screens there is a beginning and an end, but the scroll of the finger doesn't tell readers how far they have traveled. The second problem is a sense of control over paper text. The reader can highlight parts, write notes in the margin, or return to a previous page for more in depth reading. The text on the screen is an ephemeral image--it appears and disappears with a touch of the finger.

And, third, there is the problem of comprehension. Researchers suggest that because screen based reading is more mentally taxing than reading on paper, people comprehend less. Also screen readers take shortcuts, they spend more time scanning and browsing and will usually only read a document once.

What does this mean for the lawyer writing briefs, client communications or marketing materials? A brief meant to present a winning argument or a client communication may require careful, attentive reading while the marketing materials can be scanned. Does this mean one should be sent on paper and one for a screen?

Or, will readers print out the materials that need careful review, such as complicated contract questions or a long trust document and thus defeat the paperless concept? Does the push for e-filing need adjustment? Or will the technology gurus come up with a solution?

Those are some of the questions. I suspect that time, experience, and, yes, technology will provide the answers.

To read the article: The Reading Brain in the Digital Age: The Science of Paper versus Screens, please visit: (http://www/scientificamerican.com/article.cfm?id=reading-paper-screens)

More learning to be technologically adept

Recently I was asked to deliver a talk on Potter Park Zoo here in Lansing where I volunteer. The event was a Kiwanis breakfast meeting. They wanted to know about the history of the zoo, which will celebrate its 100th birthday in 2015. 

Since I now know how to attach my iPad to a TV or a projector, I was confident I could add some graphics to the show. According to my source, there was a television available. First, I downloaded all my zoo pictures worth viewing onto the iPad images file making them available for the tablet.

As I mentioned Keynote is Apple's Power Point. The first step was to start a new presentation and then load the pictures on Keynote, one at a time and in the order  in which they are to appear. Once they are loaded, they need to be formatted to be a self-playing show.

I hate to read directions but I did and learned to do the following to create the slideshow: 

Wrench screen

1. Begin with a tap on the little wrench at the top of the page 
2. A screen will open; tap on 'advanced' and you will see a new screen like so:

If you want the show self playing, looping over and over, tap "On" for loop presentation; tap self-playing and pick the number of seconds for each slide. 

3. Next tap each picture in your presentation to reveal a little box that you tap to select how you want the pictures to move one to the next. I picked "dissolve" since it seemed easiest to me. 

4. Once all the little pictures were done, I clicked on the triangle in the top figure and the pictures came up one after the other.

My next problem was "How do I stop this?" I tapped all over the screen but could not figure it out so I turned off the iPad, which is my solution for most technological problems. I turn whatever it is off and let it rest a minute while I find more coffee and then click it on to get to the help menu. Well, a little research revealed that to end the presentation, you "pinch" the screen, the little menu appears and it will stop. 

Now I knew how to turn it on and off, the pictures were ready and my plan was to run the pictures during the eating part of the meeting and shut down to use the iPad for my speech. A reasonable and excellent plan that, to my amazement, worked. At least up to a point.  

My outline for the speech was in Dropbox, ready to help me remember all the points I wanted to make. Dropbox is a cloud based item. The concept of items in the cloud is new to me. I sort of think of them floating above my iPad ready to appear at a moment's notice. And that is true if you have WiFi or some other access to the Internet. If you don't, you're out of luck. 

I was out of luck. No WiFi at the Kiwanis and my almost two year old phone had not been set up to find WiFi and somehow magically send it to the iPad. And, even if it could, I didn't know at that moment how to do it. Fortunately, I have given the speech before so all was not lost, but it made me realize that I needed to save my outline on my iPad as well as Dropbox and learn to use my phone as a "hot spot." 

I will do better next time.

Writing for the screen

The "biggest change to law practice in our lifetime has been the switch from paper to screens,"said Robert Dubose, attorney from Texas, speaking at a conference of lawyers and judges.

If your audience is reading on screens, such as you are doing right now, the writer, he argued, needs to be aware of how people read on their e-reader, iPad or Smartphone. Quoting from Jakob Nielsen's research, he said one,  people don't read, they scan; and, two, they scan in an F shape pattern. Readers start in the upper left corner, take two horizontal swipes across the page, then swipe vertically down the left. Three, readers look most above the fold or at the top of the page.

How does that affect your webpage design?

• Put the most important content first--no need for a fancy intro.
• Don't center text and keep headers flush to the left margin
• Make webpage text easy to scan by using bold headers and bullet lists 

Credibility is important to web visitors. They will ignore a page that looks like an ad or uses market hype. They are busy people who want the straight facts.

Dubose recommended lawyers design legal documents to look like a web page using the same principles:

• Short text
• Focus on Headings
• Bookmarks over to the side, and include
• Summaries, which are critical.  

The goal for the lawyer writing a brief that is read on a screen is to make it "as easy to get information from our brief as possible." And readers want that information fast.

That is the same goal for the lawyer writing a blog post for clients. You need to make it easy for your client to get your message as quickly and as easily as possible.

For more information on eye tracking: www.nngroup.com/topic/eyetracking/

Getting started with LinkedIn

Recently I, along with 1999 other folks attended the ABA Tech show in Chicago. I went for Thursday only, the day devoted to social media along with several other tracks. There were four sessions covering a range of topics such as Leveraging LinkedIn and Finagling Facebook, Maximizing your investment in social media and social media as an information-gathering tool. After a day of listening, I learned that, as of that day, the most popular social media outlets for lawyers were LinkedIn, Facebook and Twitter. 

                                                      

I decided to start my social media efforts with LinkedIn so I bought Allison Shields and Dennis Kennedy’s “LinkedIn in One Hour for Lawyers.” There were a number of books available, however I liked the One Hour promise and the cost, which for the ABA, was cheap at slightly less than $30.00, a special rate for the conference.

Once home, I opened the book, set myself up to spend an hour on my computer the end of which I planned to be on page 120, the final page. Of course, that was not so. At the end of three hours I was on page 24, having upgraded my profile and was about to move on to learn about connections. I hope to complete the book with its excellent suggestions within a month.

Why does it take so long?

First, there is the issue of language. If we recall our early days in law school when we weren’t sure what a plaintiff or defendant was and had nary a clue as to the meaning of such terms as per se, pro se, or res judicata, then it is easy to understand why there is a steep learning curve. LinkedIn also has a language that must be learned.

Second, there is a lot of writing to be done. While some facts such as education, current employment and interests can be done in a short amount of time, assuming you can remember it all, it is not so easy to give a summary of your professional experience, goals, and specialties in about 330 words. At this point this piece is a bit more than 330 words so you can see that brevity is vital and knowing what to include could be difficult.

The entire process takes a lot of thought. For example, your professional headline, a one-line description that accompanies your name, requires pondering. A simple line such as partner or associate attorney is not enough. There is room for 120 characters and the authors recommend using them all. They suggest you describe your practice area, your services or your type of clients, information deemed to be helpful to someone outside your field.

Then there is the photo. They recommend a professional photo for LinkedIn. A photo with your spouse, kids, dog, or standing regally on the courthouse steps will not do. That means finding a photographer, getting the time to have the picture taken, paying for it, uploading onto your computer and then onto LinkedIn.

Even though I believe the title of the book was written ‘tongue in cheek’ and one hour is clearly not enough time to achieve all that can be accomplished with LinkedIn, I still recommend it.

It is easy to follow and, so far, at least, has been most helpful. I think my profile looks better. And I found a quasi-professional photo without the dog to upload. You can see for yourself at:
Roberta M.Gubbins | LinkedIn  

Now I will move on to the chapters on getting started with connections, participating on LinkedIn using updates and groups, and finally learn how to monitor my network and optimize my settings.

Then, I guess if I am lucky, LinkedIn will not have been replaced and I can move on to Facebook.

Thoughts on ethics of blogging for lawyers

Lawyers are bound by a code of ethics. Each state has it's own code and lawyers are advised to check the rules applicable to them when taking up the task of writing for social media. Many states have adopted the ABA Model Rules of Professional Conduct, in particular Rule 1.6, which requires that a lawyer not reveal "information relating to representation."

What is "information relating to representation?" The answer could be broad enough to include information readily available to the public such as events that happen in the court. Clearly, matters discussed in an open forum are not secrets, however, revealing those matters on the broader stage of social media could be a source of embarrassment for your clients.

Lawyering, like social media, is a relationship business and, in my opinion, embarrassing your clients doesn't establish a good relationship and is simply not good business. The purpose of using social media is to keep your name before your clients as someone they respect and trust. Trust is the important word here--trust can be lost more quickly than it is gained--a practical as well as an ethical consideration when writing your blog.

There a number of items to write about in your blog that will not raise the ethics discussion. Discuss the latest legislation in your area of law, give the results of cases that could change how folks look at a problem, comment on news items of recent interest or talk about the latest movie you saw or book you read. None of these blogs mention clients, their names or their problems, they simply give information or entertain. And they keep your name before your clients and future clients, which is probably the best you can expect of your marketing efforts.    

The Presentation or how I learned to technologically adept

I have been asked to give a presentation on marketing for Bankruptcy Section of the Ingham County Bar Association in mid-Michigan. I discovered this with an announcement from the chair that I was the speaker for the next meeting. I recalled that I had mentioned my willingness some time ago, however, now was the time to prepare.

Because I have a background in education as well as law, I believe that if you can hit your audience with graphics and words, they might recall a bit of what you said. This belief led to the research necessary to use my iPad as a source of the graphic display.

The first considerations are the questions of technology. I had attended a seminar put on by the state bar on the use of the iPad for the lawyer, so I pulled out those notes. I learned:

The program that iPad uses for a presentation is Keynote, a simple free download app from iTunes app store.

VGA and HDMI adapters for iPad

In order for the TV or projector to be able to communicate with the iPad, an adapter is needed. Off to Best Buy for the adapter, which connects the iPad to the cable that connects to the projector. There are two possibilities—an HDMI connection or the old VGA. I have no idea what those initials mean so I will use a picture.

I also bought two cables, one with VGA at both ends and one with HDMI at both ends, in case the projector or TV I planned to use was cable less, a condition that can happen often. One hundred dollars later, I left the store.

Next I called the IT people at the State Bar of Michigan where I will be giving my presentation and arranged to meet them with all my cables. To my surprise, it all worked. I had the right cables and I learned how to connect the iPad. I can only hope it will work on the day of the presentation. 

The topic of the presentation is Writing for Your Client. My co-presenter will talk about all the different social network resources available for lawyers to use for marketing. I will talk about the reader, what they read, how to help them by changing legalese into plain English and where to find stuff to write about.

I want to use the Keynote presentation to enhance my words. I can't stand to sit there while someone reads their presentation to me. I can read and I soon tune out. I don’t want my audience to tune out. I searched and found illustrations, pictures, charts, and video to help illustrate what I was talking about.

All this meant I had to write the outline for the speech and then use the Keynote program, which I also had to learn, to illustrate and add to the speech. I hope, that by following these rules all will be well:

• Don’t bore the audience.
• Don’t let the illustrations get in the way.
• Encourage audience participation, answer questions,
• And have a good time.

I plan to have a good time. Let us hope my audience does too. Maybe I should bring snacks.

Click here to get to host blog.  

  

The possibilities of the business card

Calling cards, once an integral part of the courting ritual of the 17^th and 18^th centuries, became vital to the promotion of the businesses of the industrial revolution. The “trade card,” which was handed out freely, included the name of the business, services provided and a map to the shop location. Remember, in those early years, all communication was local. Word of mouth was the norm.

There was no Internet. No Twitter, Tumblr, Facebook, Pinterest, LinkedIn, web pages, blogs, electronic newsletters or special group discussions demanding your time and offering to spread the word of your law practice. It is true that an interesting and informative blog or newsletter distributed to your clients keeps them informed and keeps your name in their minds; sort of a modern ‘word of mouth,’which can bring in business.

One can ask, is there a place for the common business card in this modern electronic world?

Yes.

They can be a goldmine of information.

The business card can be:

• The start of a relationship that can bring you new clients
•  An addition to your network of referral sources, or
•  A person you can introduce to another contact creating a mutually beneficial joint business venture; with you as their lawyer, of course.

How do you make this come about?

1.    When you receive a card and before you shove it in your pocket, look at it. If it is unique in some way, comment on it. Be sure there is contact information. And, most important, on the back of the card, write the date, where you are and what you talked about. The person will be flattered you are so thorough and you won’t forget.

2.    When you get back to the office, do not throw the cards in a drawer, put the information in your favorite contacts list, particularly what you discussed.

3.    As you gain more information about the person, such as family relationships, interests, job changes and any particular problem they may have, record that information. You now have a basis for a business relationship.

4.    Now use your LinkedIn account to invite this person to be in your network. More connections equal more contacts equals more business.

As it was in the 17^thcentury, it is now—who you know is more important than what you know. And it can start with that little goldmine of information, the business card.